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Avanti celebrates spring 2013 with new offerings

BY Allison Cerra

DETROIT — Avanti is gearing up for spring 2013 by boosting its portfolio to include a variety of new greeting cards.

New to the Avanti portfolio are Valentine’s Day cards enhanced with glitter and foil; Easter cards that showcase bright colors and characters; Mother’s Day cards that are humorous and traditional; Father’s Day cards that evoke a "saltier" style of humor; and graduation cards for grades kindergarten and older. Avanti also is launching new seasonal StandOuts cards and Avanti-branded cards that have been added to the company’s A*Press collection.

The new cards have a suggested retail price range of $3.29 to $3.99.

In addition to the spring 2013 items, Avanti Press has introduced a new lineup of cards that are now available.

The new products include five Avanti everyday cards, six new cards under the A*Press collection (the company’s illustrated humor collection) and two new A+Plus StandOut cards. Additionally, one of the A+Plus StandOut cards is a coaster card — featuring an actual drink coaster inside — a first for the company. The everyday Avanti cards carry a suggested retail price of $2.99 each, the A*Press cards carry a suggested retail price of $3.95 each, the new A+Plus StandOut card carries a suggested retail price of $3.99 and the new A+Plus StandOut coaster card carries a suggested retail price of $4.99.

"These new cards are part of our scheduled refreshment for the Avanti line," Avanti VP business development Marc Trobman said. "But there is nothing routine about them. If you look closely at the expressions, the situations, and the verses, I think many of these cards will be strong performers that will earn their space in many Avanti displays in the months ahead."

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Sales decline for bath/body scrubbers and body wash

BY Antoinette Alexander

As evidenced by data provided by SymphonyIRI Group, a Chicago-based market research firm, the bath and body segment is lacking some of its lather as sales of bath/body scrubbers and body wash took a dip.

 

The article above is part of the DSN Category Review Series. For the complete Bath and Body Sell-Through Report, including extensive charts, data and more analysis, click here.

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Innovative products cater to growing do-it-yourself trend

BY Antoinette Alexander

ROCKVILLE, Md. — It is clearly no secret that nail care products at mass are red hot, as manufacturers continue to develop innovative do-it-yourself products that imitate nail salon effects and beauty mavens increasingly turn to at-home, cost-effective solutions. New research estimates that the segment will reach $2 billion in 2016.

According to “The Nail Care Market in the U.S.,” a recent report from market research firm Packaged Facts, dollar sales of nail care products in the mass market will reach $2 billion in 2016.

For example, DIY products mimicking the salon effects of Minx nails —- adhesive nail stickers made in a range of wild colors and patterns that are available only in salons — have had a major influence on the expansion of the DIY nail care market, according to Packaged Facts.

As reported by Drug Store News, another breakthrough has been the introduction of products allowing consumers to apply their own gel manicures at home. A salon gel manicure lasts twice as long as a traditional manicure but can cost $50 and up at a salon.
Products enabling DIYers to create textured nails, such as crackle nail polish, have also contributed to the explosive growth of the nail care category. Magnetic nail polish, a newer entry in the field, is increasingly seen as offering stiff competition to crackle nail polish. Glitter nail polish provides another way to make nails stand out, the
research stated.

Along with this continuing flood of innovative nail care products, a combination of trends creates conditions favorable to market growth. According to Packaged Facts, these include an increase in the number of frequent users of DIY nail care products; the overlap between women who use professional nail care services and women who make frequent use of DIY nail care products; and rapid growth in the population of multicultural women, who are much more likely than non-Hispanic white women to be frequent nail care product users.

 

The article above is part of the DSN Category Review Series. For the complete Nail Care Buy-In Report, including extensive charts, data and more analysis, click here.

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