BEAUTY CARE

Australian tooth whitening brand hits the U.S.

BY Antoinette Alexander

NEW YORK — White Glo, a leading tooth whitening brand in Australia, has now debuted in the United States.

The White Glo line is comprised of three toothpastes to address different lifestyle factors that can cause staining and discoloration. All of the products are peroxide-free and use micro-polishing particles — a proprietary, low-abrasion blend of natural ingredients, such as calcium carbonate, silica and titanium dioxide — to lift stains, in tandem with the X-Action Whitening Toothbrush included free in each pack. The anti-stain brush has extra-condensed bristles and a suction cup handle for hygienic upright storage between uses.  As a bonus, each carton also contains a pocket-sized pack of dental flosser picks, creating a total at-home oral care system for $5.99 per pack.

The White Glo products include White Glo Professional Choice Extra Strength Whitening Toothpaste, White Glo Coffee & Tea Drinkers Formula, White Glo Smokers Formula and White Glo 2-in-1 with Mouthwash. There’s also the White Glo Express Whitening System that features a mouth tray and gel system for $19.99.
 

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Pond’s aims to reach new generation of women with new spokesperson

BY Antoinette Alexander

Englewood Cliffs, N.J. — Unilever’s Pond’s has selected actress Jordana Brewster to be the new face of the skin care brand to help introduce its Rejuveness Anti-Wrinkle Cream to a whole new generation of women.

“My mom, who has beautiful skin, shared that she’s been using Pond’s Rejuveness Anti-Wrinkle Cream for years. I decided to try it for two weeks and could not believe the visible difference it made,” stated Brewster. “I love how this cream is made with alpha-hydroxy acids, collagen and vitamin E — it’s very nourishing to my skin. My overall complexion, including the delicate skin around my eyes, has never looked so smooth, youthful and glowing.”

Now Brewster is encouraging all women to try her beauty secret by taking the Pond’s Rejuveness Two-Week Anti-Wrinkle Challenge and seeing the difference for themselves.

Shoppers can visit PONDS.com or PONDSEspanol.com for a downloadable coupon (starting March 30, while supplies last) to take the Pond’s Rejuveness Two-Week Anti-Wrinkle Challenge.

For a select time in stores, Pond’s Rejuveness Anti-Wrinkle Cream will come with free “before and after” tester strips. Beauty aficionados can join in the conversation by using the hashtag #SeeForYourself and engage with Pond’s on Facebook, Twitter, Pinterest and Instagram.

The newly repackaged line can now be found at mass retailers and drug stores across the country.

Each of the four products in the collection is designed to address a specific cosmetic skin care need — from fine lines and wrinkles to dark spots and dryness.

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Dollar Shave Club looks to take greater share of men’s grooming space with new line

BY Antoinette Alexander

VENICE, Calif. — Dollar Shave Club, the upstart men's grooming brand that ships razors for a couple bucks a month to its members, has further expanded into the men’s grooming space with its new Boogie's by Dollar Shave Club line of hair styling products.

Since launching in March 2012, Dollar Shave Club has grown to more than 1.7 million members. The company now ships 62 million men's razor cartridges per year, and banked $65 million in revenue in fiscal year 2014.

"We like to solve problems for guys. That's how we approach everything we do. We started with the problem of expensive razors and frustrating in-store experiences, but there's just as much frustration throughout the men's grooming category," stated Michael Dubin, founder and CEO of Dollar Shave Club. "Listening to our members, we found that buying hair styling products is no exception. Many men are getting their recommendations from friends who can have completely different hair types and needs, or they have to choose from a bewildering array of in-store options. With Boogie's, we hold your hand through the entire process and make sure you're getting the right product for you."

To help members identify their perfect hair product, DSC is launching "Boogie's Match," a personalized product finder. "Boogie's Match" takes members through a series of hair-styling questions to create a recommendation detailing which Boogie's product is best for them.

All new products come with "The Boogie's Hairantee" — if the product isn't a perfect fit for the member, Dollar Shave Club will ship them a full-sized replacement option at no cost.

Boogie's style products include: 

  • Boogie's Bold Hair Gel ($7)
  • Boogie's Casual Hair Clay ($10)
  • Boogie's Dream Hair Cream ($10)
  • Boogie's Smart Hair Paste ($10)
  • Boogie's True Hair Fiber ($10)

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