BEAUTY CARE

Australian Gold basks in sponsorship role on ‘The Celebrity Apprentice’

BY Antoinette Alexander

INDIANPOLIS — Australian Gold sun care brand took its national launch into the spotlight on April 10 as the task sponsor for the sixth episode of NBC’s "The Celebrity Apprentice."

Australian Gold recently brought its outdoor sun care range to the national market, and to mark this expansion, the brand enlisted the help of Donald Trump and his show, "The Celebrity Apprentice." In the episode, the celebrities were in charge of creating a marketing event for Australian Gold using a 10-in.-by-10-in. glass box.

LaToya Jackson and the women’s team earned the winning vote from the Australian Gold executives. As a reward for winning the task, Jackson’s charity, AIDS Project LA, will receive a $20,000 donation from "The Celebrity Apprentice," as well as a matching $20,000 from Australian Gold.

To mark its national expansion, Australian Gold will have "The Celebrity Apprentice" displays in Walmart, Walgreens, CVS/pharmacy and Duane Reade locations.

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Sunbow Sunscreen designed just for kids

BY Antoinette Alexander

NEW YORK — Sunbow has announced the launch of a new sunscreen line for children called Sunbow Sunscreen, as well as a new website to offer parents a resource for sun protection.

Featuring proprietary formulas with natural ingredients, this new collection is comprised of seven SKUs formulated with micronized zinc oxide formulas to provide an UVA/UVB barrier, without such chemical actives as oxybenzone or octinoxate.

Animated characters from Nickelodeon’s popular series "Dora the Explorer" and "SpongeBob SquarePants" grace the front of the Sunbow sprays, tubes and sun sticks. Offering a pink and sky blue shade, "Dora the Explorer" is accompanied by her cousin Diego. Kids also can travel under the sea and lather up with a bright yellow hue reminiscent of "SpongeBob SquarePants."

Sunbow Sunscreen goes on as a color but dries clear so children do not miss a spot when applying.

Click here to visit the brand’s new website.

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Water Pik introduces flosser for kids

BY Antoinette Alexander

FORT COLLINS, Colo. — Water Pik, a maker of personal healthcare products, has announced the launch of its new Waterpik water flosser for kids.

The tool features new water flosser technology and, according to the manufacturer, is proven to be up to twice as effective as traditional floss. Recent studies show that it removes 99.9% of plaque from treated areas and is more than three times as effective as string floss for cleaning around braces.

The water flosser for kids is designed to accommodate smaller hands and is ideal for children ages 6 to 12 years. It includes two tips — one classic jet tip and one orthodontic tip — as well as a kid-proof electrical design and three pressure settings. The unit comes with 20 removable cling decals in colorful designs that children can use to customize the flosser.

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