BEAUTY CARE

Aussie partners with Nickelodeon for brand’s first-ever licensed product line

BY Antoinette Alexander

CINCINNATI — Procter & Gamble hair care brand Aussie and Nickelodeon have partnered on a new hair care collection for kids inspired by the preschool series “Dora the Explorer.”

“Nickelodeon is delighted to partner with Aussie Kids to create their first-ever licensed hair care line,” stated Samantha Kanter, VP packaged goods, Nickelodeon Consumer Products. “The collection allows Dora fans to experience their favorite explorers in a whole new way by making bath time fun and interactive for kids and parents everywhere.”

Available now at major retailers, Aussie Kids is designed specifically for children ages 2 years through 8 years. The collection offers 3-in-1 formulas that include a shampoo, conditioner and body wash all in one, and 2-in-1 formulas with a shampoo and conditioner in one to get their hair clean and conditioned in one step. A conditioner and detangler round out the collection. The full collection offers seven products, each with a different fruity scent and characters on the bottle to keep children engaged and happy as they start to develop a healthy bathtime routine.

“We spend a lot of time talking with moms, and we continually hear how challenging it is for them to find hair care products for their children when they are no longer babies,” added April Anslinger, associate marketing director for Aussie. “They want products that provide them with the right benefits for their kid’s hair, but still make bath time quick, easy and fun for both mom and kids. The addition of the Dora and Diego characters adds a new, fun element for kids while putting mom at ease because she is using a brand she trusts.”

Aussie Kids Dora the Explorer Hair Care Line includes:

  • Aussie Kids 3-n-1s in Coral Reef Cupcake, Melon Head and G’Day Grape gets little ones clean in record speed with a shampoo, conditioner and body wash, all in one easy-to-use pump bottle;
  • Aussie Kids 2-n-1s in Surfin’ Strawberry and Mango Mate leaves hair clean and frizz-free with a shampoo and conditioner that smoothes away tangles in every wash;
  • Aussie Kids Coconutz Conditioner tackles tangles and leaves locks touchable and smooth; and
  • Aussie Kids Bloomin’ Apple Detangler makes combing a breeze with a leave-in conditioner that tames tough knots and smoothes flyaways. 

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BEAUTY CARE

Walgreens, P&G celebrate awards season

BY Antoinette Alexander

DEERFIELD, Ill. — As awards season kicks off, Walgreens is teaming up with Procter & Gamble to host a Twitter party and provide beauty mavens with an opportunity to win a “fab bag,” which will be featured during the People’s Choice Awards on Jan. 8.

“As we ring in the new year and awards show season, it’s an ideal time for our customers to try out a new look and find easy ways to get fabulous,” said Shannon Curtin, Walgreens group VP and GMM for beauty and personal care. “As part of our vision to be the first choice for health and daily living, we’re committed to offering customers exciting products to help them achieve the latest trends and styles.”

At 8 p.m. ET on Jan. 8, one hour prior to the 2014 People’s Choice Awards, the retailer and P&G will host a Twitter party featuring new ways to get fabulous using #OnMyWay2Fab Giveaway. In addition, participants will have the opportunity to win a “fab bag,” which will be featured during awards program and will include $250 worth of beauty and wellness products.
 

 

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ModiFace develops 3-D beauty mirror

BY Antoinette Alexander

LAS VEGAS — ModiFace, a facial visualization and imaging technology company, has unveiled its new 3D Augmented Reality Makeup and Anti-Aging Mirror for beauty brands and retailers.

"Our new 3D Beauty Mirror is a marketing breakthrough for retailers and beauty brands, particularly for cosmetic counters. It’s not only a try-before-you-buy tool in the store or at home, but also a way to capture consumers’ interest as they walk store aisles," said KyungMoon Lee, ModiFace executive director of engineering. "Shoppers who would otherwise walk by without stopping can be instantly drawn in and experiment with shades and effects virtually, even if they don’t have the time for a hands-on makeup session or if a salesperson is busy with another customer. That makes it a powerful tool for increasing sales."

This new proprietary technology can simulate such makeup products as blushes, lipsticks and eye shadows, and such anti-aging skincare effects as dark spot correction, facelift, browlift, cheek volume enhancement and jaw contouring, on any consumer standing in front of the Beauty Mirror in real time and in full 3-D.

The Beauty Mirror offering applies ModiFace’s patented photorealistic skin and shade simulation technology to achieve full photo-realistic 3-D simulations shown on camera images, allowing makeup and skincare effects to be displayed on the user’s face without requiring a photo upload, the company stated. Each deployment is customized and calibrated to match the brand’s product portfolio. Consumers can:

  • Try any number of cosmetic colors — instantaneously and virtually — simply by tapping a shade palette on the Beauty Mirror screen;
  • See the effects of skincare products simulated on a split screen with “before” and “after” images showing potential results; and
  • View all makeup and skincare effects from different angles as they turn their face from side to side.

The Beauty Mirror technology is available as a standalone kiosk that includes a touchscreen monitor with a camera for in-store use, as well as a mobile app that can be used on a tablet at store counters or on a consumer’s own tablet or smartphone.

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