BEAUTY CARE

Aura Cacia product now available in recyclable jar

BY Antoinette Alexander

URBANA, Iowa Looking to offer consumers a more sustainable option, Aura Cacia has announced that its soothing organic milk oat bath now is available in a 9.75-oz. recyclable jar.

Last year, Aura Cacia teamed up with Organic Valley to develop an all-organic milk and oat bath made with 100% pure, organic lavender essential oil, available in a 1.75-oz. packet.

 

"Following up on the success of our single-use, 1.75-oz. packets, we’re now offering consumers a more sustainable option — a larger 9.75-oz. recyclable jar for multiple bath treatments," stated Jane Merten, senior brand manager. "We’ve also included Organic Valley’s logo on the packaging, as consumers know and trust the brand."

 

Aura Cacia’s soothing organic milk oat bath is certified organic according to USDA standards, the company stated. Each recyclable 9.75-oz. jar has a suggested retail price of $15.99.

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Pucker up for Blistex’s newest lip protection balm

BY Michael Johnsen

OAK BROOK, Ill. Blistex last week launched its Five Star Lip Protection lip balm as an all-weather, all-season lip balm, keeping lips covered in all weather conditions.

 

The new lip balm contains an advanced formula that includes glycerin, an ingredient that retains moisture in dry air by pulling in up to 20% of its weight in water from the surrounding environment; candelilla, an ingredient that forms a barrier against moisture-robbing wind; wheat germ oil, which rehydrates heat-stressed lips; calendula oil to help soothe and heal cold-chapped lips that result from colds and the winter months; and four sunscreens that provide a broad spectrum SPF 30 UVA/UVB for year-round sun protection as recommended by the American Academy of Dermatology.

 

 

Suggested retail price falls between $1.59 and $2.49.

 

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Elizabeth Arden to develop fragrance line for Taylor Swift

BY Antoinette Alexander

NEW YORK Elizabeth Arden has signed an exclusive global licensing deal with music star Taylor Swift to develop her own line of fragrance products.

 

The deal includes the development, marketing and distribution of fragrances and ancillary products. The first fragrance will debut in prestige retailers in North America during fall 2011. Swift will be involved in all aspects of product development, packaging and advertising.

 

"We are very enthusiastic about partnering with Taylor Swift,"stated Ronald Rolleston, EVP of Elizabeth Arden. "Her rise to superstardom has been meteoric, and her multiple awards and incredible record sales are a testament to her extraordinary talent. Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist."

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