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Attitude Drinks inks deal with Lone Star Distribution

BY Allison Cerra

PALM BEACH GARDENS, Fla. — Attitude Drinks’ pure milk, ultra-filtered Phase III recovery drink is expanding its reach, thanks to one of the largest distributors for premium sports, fitness and nutrition supplements.

The recovery drink, available in vanilla and chocolate flavors, will gain further distribution with help from Lone Star Distribution. Lone Star currently serves more than 5,000 U.S. retailers, with a concentration on gyms, fitness centers and nutrition specialty stores.

"As consumers implement their New Year’s resolutions and gym memberships peak, Lone Star provides us with a stronger and broader distribution base to reach our primary target audience of on-the-go consumers and fitness enthusiasts," said Roy Warren, Attitude Drinks CEO.

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Sara Lee unveils sustainability plan for coffee business

BY Allison Cerra

UTRECHT, Netherlands — Sara Lee announced that it would boost its coffee business with a five-year sustainable commodity initiative.

By 2015, the company said it will have more than 20% of its entire annual coffee volume certified sustainable.

"Sara Lee’s long-term goal is to use only certified coffee and tea in all products worldwide, and this new aggressive five-year plan is a very important step in accelerating our progress," said Frank van Oers, CEO of Sara Lee’s international beverage and bakery businesses. "By providing coffee growers visibility five years out and publicly committing to buy very large quantities of certified coffee, we can contribute to improve sustainability in the mainstream coffee market worldwide."

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With a quick mist, Prean turns toilet paper into moist wipes

BY Allison Cerra

NEW YORK — Bclean Enterprises’ Prean is hitting retail this winter.

Prean is a spray mist that transforms traditional toilet paper into a moist, cleansing wipe that won’t dry out. The dye-free, alcohol-free and dermatologist-tested formulation is enhanced with natural ingredients, including vitamin E, jojoba, wheat germ, sweet almond and tea tree oil.

Prean comes in a convenient and discreet 0.34-fl.-oz. size and will be available in Duane Reade stores in late January.

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