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Atkins, Powered partner to launch social community supporting healthy lifestyles

BY Jenna Duncan

AUSTIN, Texas Social networking marketing program create, Powered, and Atkins Nutritionals have announced a partnership to produce and launch an onine tool for Atkins diet participants called The Atkins Community (http://community.atkins.com). At the Atkins Community site, dieters can interact with their peers as well as communicate with nutrition experts to get diet support, advice, exchange personal stories and search for content to learn more about the Atkins method of weight management.

“We are very pleased to introduce The Atkins Community which includes exciting new content and functionality to help Atkins site visitors connect more deeply with each other and the Atkins brand—all in a very measurable, programmatic fashion,” Ken Nicolson, chief executive officer of Powered said. “The Atkins Community is a testament to Atkins’ forward-thinking vision and we look forward to continuing to work closely with them to intelligently evolve their community over time.”

The Atkins Community features three main components:

• Ask & Answer: Dieters may contact nutritionists with diet-specific questions and receive responses quickly online.

• Rate & Review: Users are encouraged to peruse and try Atkins products, such as diet shakes and nutrition bars, and log their opinions about each product.

• Read & Learn: Users are invited to sign up for online nutrition classes and have hands-on access to participate in the “Nutritionist Blog.”

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Coke to place calorie details on front of products

BY Melissa Valliant

ATLANTA In an effort to help consumers control their calorie intake, Coca-Cola North America announced today it will be placing calories-per-serving and servings-per-container details on the front of all of their products’ packages beginning next year.

This is the same information that has always been available on the Nutrition Facts panel on the back of Coke, Sprite, Minute Maid, etc. However, now the facts are to be placed front-and-center, allowing consumers to quicklyview the information and make an informed decision about their daily total calorie intake.

“We listen to what consumers tell us they want, respond creatively and encourage everyone to make informed decisions about what they drink, choices that reflect a sense of balance and moderation,” said Celeste Bottorff, vice president of Living Well. “It’s part of our Live Positively philosophy.”

Coca-Cola’s labeling efforts mark another step in its “Live Positively” plan, a consumer-focused program that improves products and packaging in an environmentally friendly and healthy way.

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White wine discovered to be just as heart-healthy as red

BY Melissa Valliant

STORRS, Conn. When it comes to red wine, we already knew a glass or two a day helps keep the doctor away. But now a new study at the University of Connecticut has found white wine to have just as many healthbenefits. Both contain types of antioxidants that contribute to a healthy heart.

The researchers gave one group of rats white wine, another red, another water and yet another straight grain alcohol. Both the white and red wine-drinking groups suffered less damage from induced heart attacks than the other groups.

The antioxidant resveratrol, found in grape-skin, is responsible for the health benefits of red wine. Because white wine is made from the grape’s pulp, which does not contain resveratrol, it was originally thought white wine did not possess the health benefit of protecting against heart disease and cancer. However, other chemicals in white wine protect mitochondria, the part of cells that supplies energy. The groups of rats given wine were discovered to have healthier mitochondria.

According to molecular biologist Dipak Das, “We can safely say that one or two glasses of white wine per day acts exactly like red wine.”

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