Atkins names actor Rob Lowe brand spokesperson
Atkins Nutritionals last week named actor Rob Lowe as the company's new brand spokesperson. Having followed an Atkins low carb approach for many years, Lowe appears in a series of broadcast, print and digital creative that reflects the benefits of a low carb lifestyle and how it's helped him, and other people, eat and live well.
In the creative, Lowe discusses the flexibility of the lifestyle, noting that "this is Atkins today."
[quote-from-article] "It all starts with how you feel on the inside, and when you feel good, you look good. Eating low carb has helped me feel and look my best," said Lowe. "Life is too short to eat a bad protein bar, and Atkins has great tasting bars and shakes that satisfy my sweet tooth. Today's Atkins focuses on foods that are rich in healthy protein and low in carbs and sugar. It's a simple approach that tastes delicious and is a real way to live."
"While people have different health goals, they all want to lead healthy lives and not feel like they're missing out, whether spending time with family or eating a delicious meal. The new campaign follows our 'Today's Atkins' creative launched this past fall and continues to show that Atkins extends way beyond a diet," said Scott Parker, chief marketing officer, Atkins Nutritionals. "Rob is a great representative of this lifestyle, as he has followed an Atkins low carb approach for years. Rob shows that living a low carb lifestyle can be healthy, yet still allows for enjoyment of great tasting food."
Created by Acme Idea Company of Norwalk, Conn., the national advertising campaign is an integrated mix of advertising, marketing, public relations and social media.
SpartanNash introduces Our Family brand in Michigan retailers
SpartanNash has unveiled a new brand titled, Our Family to its Michigan-based retailers. The line will launch in 87 locations including Family Fare Supermarkets, D&W Fresh Market, Forest Hills Foods, ValuLand and VG’s stores — and in more than 300 independent retailers throughout the state.
“We are excited to offer Our Family products to our store guests and independent retail customers in Michigan because it reflects on SpartanNash’s commitment to great products at affordable prices,” vice president of private brands, John Paul said. “Our Family is here for yours, whether you’re planning a quick and easy dinner for your on-the-go family or a weekend party with friends and neighbors.”
Our Family products will be located in all aisles of the store. Food and non-food items, such as batteries aluminum foil, milk, peanut butter, breakfast bars, sparkling water and Greek yogurt will be included in the offerings.
Grand Rapids, Mich.-based SpartanNash will distribute Our Family products to all of its corporate-owned retail stores in nine states, as well as its independent retail customers throughout the country.
“Our private brands are one of our true competitive advantages in the crowded marketplace today, and we have already begun rolling out the Our Family brand to all stores serviced through the company’s Grand Rapids Distribution Center, with many items already in stores for customers to enjoy,” SpartanNash president and CEO Dave Staples said. “One key element of our future success has been streamlining our supply chain and creating the ability to deliver the largest variety of quality products from any distribution center, to any customer.”
Omron pioneers new wearable heart health tech at CES
Omron Healthcare on Monday unveiled breakthrough new innovations in personal heart health technology at the 2018 Consumer Electronics Show in Las Vegas. The market leader in at-home blood pressure monitors debuted two devices that represent category firsts: the Omron HeartGuide is the first wearable oscillometric wrist blood pressure monitor and the Omron Blood Pressure Monitor + EKG is the first single at-home device in the U.S. that measures blood pressure and EKG.
"The innovation and firsts we are unveiling at CES show that we are focused on – and investing in – our mission of Going for Zero, the elimination of heart attack and stroke," stated Ranndy Kellogg, Omron Healthcare president and CEO. "According to the new scientific guidelines on blood pressure, 103 million Americans are now in the hypertensive range. With these new devices, Omron Healthcare offers a range of blood pressure monitors to meet the needs and preferences of every one of them."
[quote-from-article] Hoffman Estates, Ill.-based Omron also previewed its new Omron Connect App which syncs with Omron connected devices so consumers can store, track and share heart health data with their doctors for better treatment and better outcomes.
The Omron HeartGuide, the first-ever wearable oscillometric wrist blood pressure monitor, comes in the form of a wristwatch with an inflatable cuff built into the watch band. The HeartGuide uses oscillometric measurement – the inflation of a cuff to measure systolic and diastolic pressure – which is still the only FDA-recognized standard for accurate, automated blood pressure measurement at home.
Omron has made significant advancements in design and comfort over the wrist wearable prototype previewed last year, the company noted. Omron has filed more than 50 new technology patents on the components developed for the HeartGuide, including miniaturization of blood pressure pumps, valves and chips that has never been achieved previously. Some of the pumps and valves in the device are no larger than a grain of rice.
Omron engineers used a flexible synthetic material five times stronger than steel to create the HeartGuide's watch band. This rare material, which is used in the airbags of NASA's Mars Lander, is strong yet flexible, allowing the band to inflate to take a reading while withstanding air pressure and maintaining its shape to ensure accurate measurement. The HeartGuide will mark the first time this material is used in a commercial health device.
"The wearable HeartGuide tracks sleep quality, and can be programmed to take a blood pressure reading while you sleep. Heart attack risk is higher in the last phase of sleep and in the morning. Checking blood pressure during sleep is an important option for hypertensive patients and an advancement in our pursuit of Going for Zero," Kellogg said.
The Omron HeartGuide will be submitted for FDA review later this year and will be clinically validated before it arrives for retail purchase.
The Omron Blood Pressure Monitor + EKG is the first blood pressure monitor in the U.S. for use at home that can also simultaneously take an EKG (electrocardiogram) reading, addressing a previously unmet need. According to the CDC, six million Americans have atrial fibrillation (AFib). Their stroke risk is five times higher. The Omron Blood Pressure Monitor + EKG has the unprecedented ability to monitor two critical risk factors for stroke.
"Previously, heart arrhythmia and blood pressure could not be easily measured together, outside of a doctor's office or hospital," Kellogg said. "The Omron Blood Pressure Monitor + EKG allows people who have AFib, and are at a higher risk of stroke, to gain stronger insights into their condition and more control over the risks that come with it. Now, those with AFib can gain a more complete picture of their heart health from a single device. And they can do it anytime, at home."
Omron developed this heart health technology with AliveCor, the market leader in FDA-cleared EKG technology. The Omron Blood Pressure Monitor + EKG will be submitted to the FDA later this year and will be clinically validated before it is available for retail purchase.
Along with these innovative new devices, Omron is previewing a new version of its smartphone app which syncs via Bluetooth with its connected heart health devices, including the HeartGuide, Omron Blood Pressure Monitor + EKG and the EVOLV. The Omron Connect App allows users to store, track and share their heart health data with their doctors for deeper heart health insights which can lead to better treatment, and better outcomes.
The new Omron Connect App can store a range of data collected by Omron connected devices, including blood pressure, EKG and heart rate. The app's user-friendly interface features an intuitive dashboard that conveniently charts and graphs data – viewable by day, week, month or year – making it easy for users to keep close watch on their heart health trends.
"The Omron Connect App encourages meaningful behavior change and more patient-doctor dialogue. With the app, users are encouraged to monitor their blood pressure regularly, to track their data over time and to share it with their doctors. More readings and more accurate data can be invaluable in making lifestyle and treatment changes and preventing cardiac events," said Kellogg.
The new Omron Connect App can be downloaded for free from the Apple iOS or Google Play stores in February 2018, in conjunction with Heart Health Month.
Omron Healthcare evolved its company mission to Going for Zero, the elimination of heart attack and stroke in December 2016. In the last year, the company has pursued its bold mission by developing new heart health technologies, launching a national education campaign, and forming partnerships with like-minded companies like AliveCor, combining their collective strengths to achieve new category breakthroughs.
"Hypertension means increased risk for heart attack and stroke. Millions of people don't know they have high blood pressure and are not aware of the risk they live with every day. The journey to better heart health begins with regular blood pressure monitoring," said Kellogg.