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Atkins boosts breakfast offerings

BY Allison Cerra

DENVER — Atkins Nutritionals is expanding its Day Break line with six new breakfast-inspired products.

New to the Atkins Day Break lineup are:

  • Breakfast shakes with resealable, twist-off caps in wild berry, creamy chocolate and strawberry banana flavors. Day Break shakes carry a suggested retail price of $6.99 for four shakes;

  • High-fiber soft-baked breakfast squares in blueberry almond and oatmeal cinnamon flavors, which cost $6.99 for five baked squares; and

  • Cherry pecan bars, which retail for $6.99 for five bars.

The new Day Break flavors will be available wherever Atkins products are sold nationwide by May.

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Hungry Jack’s hash browns arrive at grocery stores

BY Allison Cerra

WALNUT CREEK, Calif. — Hungry Jack is bringing its home-style hash browns to major grocery chains nationwide.

New Hungry Jack premium hash brown potatoes, from 100% Idaho potatoes, allow consumers to enjoy hash brown potatoes at home in four steps. Hungry Jack premium hash brown potatoes come fully cooked and seasoned and require no refrigeration, the company said.

Hungry Jack premium hash brown potatoes are available at such retailers as Walmart, H-E-B, Safeway, Kroger, Publix, Food Lion, Albertsons and Super Target for about $1.79 per carton.

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Snyder’s-Lance unveils new corporate logo

BY Allison Cerra

CHARLOTTE, N.C. — A newly merged national snack food company has unveiled its corporate logo.

Snyder’s-Lance said the logo is a visual acknowledgment of the recent merger between Snyder’s of Hanover and Lance.

"Our new corporate logo serves as a visual reminder that our geographically and functionally diverse teams of associates are all part of a unified, powerful organization with strong brands and an enhanced ability to serve our customers," Snyder’s-Lance CEO Dave Singer said.

Snyder’s-Lance products are sold under the Snyder’s of Hanover, Lance, Krunchers!, Cape Cod, Jays, Grande, Tom’s, Archway, O-Ke-Doke, and Stella D’oro brand names, along with a number of private-label and third-party brands.

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