BEAUTY CARE

Athlete-tested skincare line benefits charity

BY Antoinette Alexander

Several top athletes have joined forces to develop a skincare line that is athlete-tested and benefits charity.

Professional basketball player Steve Nash, Gold Medal skateboarder Ryan Sheckler, professional soccer player Mia Hamm, Gold Medal snowboarder Gretchen Bleiler, Gold Medal swimmer Amanda Beard and professional basketball player Carmelo Anthony are the co-founders of Mission Product.

Mission Product is the brainchild of athlete Charlie Engle, who conceptualized the line after finishing a 111-day run last year across the Sahara Desert and teaming up with entrepreneur and skincare industry veteran Josh Shawn. The aforementioned group of athletes then joined the Mission Product team to help with product innovation and development. Other athletes such as Hunter Kemper, Sarah Haskins and Jessica Mendoza have since signed on.

The line includes a no-sweat sunscreen with SPF 30 and anti-aging technology, a vitamin lip balm with SPF 20, an anti-friction cream, a restorative foot gel and an after-sun revive gel for post sun and wind exposure. The company just launched its signature line of Lip Balmers with Scheckler’s Orange flavor, Bleiler’s Sweet Vanilla flavor and the Mission Mint flavor. The produces are infused with vitamins, minerals and antioxidants. They are free of preservatives, irritants and are animal cruelty-free.

Mission Product supports the charities of its athletes, including The Sheckler Foundation, The Steve Nash Foundation, The Mia Hamm Foundation and H2O Africa, among others.

A video, by Meathawk Productions, a company Nash recently started, starring the line’s founders can be viewed at http://www.missionproduct.com/about_us.html.

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Allegro launches spring, summer designer cosmetic bag collections

BY Antoinette Alexander

LOS ANGELES Allegro Manufacturing, which is owned by Conair, is launching for 2009 new spring/summer collections under the Trina and Morella brands.

The 2009 Trina collection, a premium cosmetic bag line, features a mix of modern luxury with elements of classic elegance. The new collection features sleek textures and rich fabrics that are coupled with bold citrus tones and black and white minimalism to reflect the season’s trends. Within the collection are eight unique lines priced between $25 and $99.

For the mass market, Allegro is offering the Modella 2009 spring/summer collection. Modella bags combine form and function with their bright colors and distinctive patterns on bags that serve a purpose for all kinds of travel.

The new Modella collection includes fitted valets, three-piece weekend sets, purse kits, fitted mini-train cases and a fitted weekender made of recycled nylon. The pieces are priced at less than $15.

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EcoTools expands its lines to earth-friendly nail care

BY Antoinette Alexander

NEW YORK EcoTools, a mass eco-conscious cosmetic brush and bath accessories brand launched in February, is expanding its line for 2009 to be a mass eco-friendly nail care collection.

For 2009, the brand is expanding into a new category with the introduction of an eco-friendly nail care collection featuring products like bamboo sticks and recycled steel sapphire files. A line of liquid bath and body products is also in the works for 2009, marking yet another new venture.

In addition, EcoTools is expanding beyond its original collection, which focused primarily on bamboo, to now include brushes cased in recycled aluminum and cleansing sponges made of soybean oil.

As in 2008, EcoTools will retain its partnership with 1 Percent For the Planet by donating 1 percent of annual sales to the organization for 2009.

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