BEAUTY CARE

Athena prevails in court appeal, to resume U.S. sales of RevitaLash Advanced

BY Antoinette Alexander

VENTURA, Calif. — Athena Cosmetics has resumed selling its signature product, RevitaLash Advanced Eyelash Conditioner, in the United States, the manufacturer has announced.

The U.S. Court of Appeals for the Federal Circuit agreed with Athena that the nationwide injunction imposed in March 2013 by the U.S. District Court for the Central District of California that precluded Athena from selling RevitaLash Advanced throughout the United States was an abuse of discretion, the company stated. The original injunction, which has been vacated, was based exclusively on a violation of California state law. Neither federal law nor the law of any other state was implicated. The Court of Appeals ruled that “[n]either the California courts nor the California legislature are permitted to regulate commerce outside of the state’s border.” The Court of Appeals instructed the district court to “limit the scope of the injunction to regulate conduct occurring within California.”

“We are delighted to be able to once again provide our much coveted eyelash conditioner to our customers throughout most of the U.S. market,” stated Michael Brinkenhoff, founder and president of Athena Cosmetics and creator of RevitaLash. “We are considering all of our legal options to challenge the injunction against sales in California.”

The company emphasized that neither the District Court nor the Court of Appeals made any findings that the product was unsafe or defective. Furthermore, the court case had no bearing on international sales of RevitaLash Advanced; international sales have continued without interruption.

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Nicole by OPI, Dove Chocolate team up to celebrate New Year

BY Antoinette Alexander

HACKETTSTOWN, N.J. — Nail care brand Nicole by OPI and Dove Dark Chocolate are ringing in the New Year with the launch of the "Discover Your Dark Side in the New Year Sweepstakes." 

The Facebook-based promotion will randomly award 25,000 entrants with two exclusive Nicole by OPI nail lacquer shades inspired by Dove Dark Chocolate: "Better After Dark" and "Promises in the Dark."

From now through Feb. 5, Dove Chocolate Facebook fans can enter once per day for a chance to win one of the 25,000 Nicole by OPI kits, which include:

  • A coupon for a free Dove Dark Chocolate Bar;
  • Better After Dark Nicole by OPI nail lacquer bottle; and
  • Promises in the Dark Nicole by OPI nail lacquer bottle.

 

 

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P&G’s Old Spice body sprays now feature Re-fresh Technology

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

Arriving in stores this month, new Old Spice Re-fresh Body Sprays feature a patented cyclic molecule with an empty core that absorbs some fragrance as the body spray dries on the skin. As a guy sweats, fragrance is pushed out of the core releasing bursts of scent when a guy needs it the most.

To celebrate the launch of Old Spice Re-fresh Body Sprays with Re-fresh Technology, Old Spice is introducing two new scents to its Wild Collection lineup – Bearglove and Lionpride.

“There’s no denying that guys overspray, but there’s also no denying that guys still need odor protection,” John Sebastian, Old Spice marketing director at P&G, said. “We’re not here to tell young guys not to use body spray – we’re here to equip them with the right tools and help teach them how to scent responsibly. We think this combination will be a game-changer for the Body Spray category.”

To complement the launch of its new lineup of Re-fresh Body Sprays, the brand will roll out its new “Smellcome to Manhood” integrated marketing campaign, including a series of television spots that humorously depict how tough it is for moms to come to grips with the fact that Old Spice is “spraying a man on to their sons.”

Developed with advertising agency Wieden+Kennedy, the new campaign features a choir of moms singing about the difficult time they are having accepting that their sons are growing up. In an over-the-top humorous way, the moms blame Old Spice for the manly things that result when their sons use Old Spice Re-fresh Body Sprays. “Momsong” made its television debut during NFL Wildcard Weekend on Jan. 5. The subsequent spots are currently available on the brand’s social media channels on Facebook

The new Old Spice Re-fresh Body Sprays launch also will be supported by digital banner and rich media ads appearing across a number of sports, entertainment, humor and men’s interest outlets.

To showcase the benefits of new Old Spice Re-fresh Technology, the brand has also developed the Old Spice “Scent Responsibly” video, which will be featured on the brand’s social channels and www.OldSpice.com.

 
 

 

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