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Arnold Palmer Hard makes market debut

BY Allison Cerra

CHICAGO — A drink made popular by a famous golfer now is available as a malt beverage.

Hornell Brewing Co., the parent company of AriZona Beverages, said it has launched Arnold Palmer Hard, a half-tea and half-lemonade drink that contains 5% alcohol by volume. The noncarbonated beverage is made with AriZona brand iced tea and lemonade and is packaged in a 24-oz. can.

Arnold Palmer Hard currently is available in Arizona, Hawaii, Illinois, Indiana, Kentucky, Massachusetts, Michigan, Nevada, New Mexico, New York, North Dakota, Ohio, Oregon and Pennsylvania and will continue to roll out nationally.

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Rev7 hoping biodegradable gum will stick

BY Allison Cerra

NEW YORK — A new gum brand may revolutionize the market by touting a biodegradable product.

Rev7 gum utilizes parent company Revolymer’s patented low adhesion technology, making Rev7 the world’s only removable and degradable chewing gum, according to the company.

Rev7 is available in a 10-pack and comes in natural peppermint and natural spearmint flavors. The gum also is sugar-free.

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Kellogg receives honors for strength of company, brands, corporate responsibility efforts

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg recently was recognized for the strength of its company, its brands and corporate responsibility efforts.

Honors this year for Kellogg included:

  • Interbrand Annual Top 100 Global Brands: Kellogg ranked No. 34. Interbrand said that brand value is assessed by financial performance of the branded products or services, the role of the brand in the purchase decision process, and the strength of the brand to continue to secure earnings for a company;

  • Forbes‘ Top Brands: Kellogg ranked No. 7 among 100 brands. In an online survey of 2,500 U.S. adults conducted by Forbes magazine, consumers were asked to rank brands against 12 attributes, including transparent communications, honesty, ethical behavior, high standards and innovation;

  • Boston College Center for Corporate Citizenship 2011 CSR Top 50 Index: Kellogg ranked No. 4. The index uses three dimensions of data from Reputation Institute’s 2011 Global Pulse Study of how consumers view companies; and

  • Roberts Environmental Center Pacific Sustainability Index: REC gave Kellogg an "A" for its corporate responsibility report. REC’s annual index that examines companies on their intent, reporting and performance in two categories: social and environmental initiatives. Along with an "A" rating, Kellogg ranked third in the food, food production and beverages sector.

"At Kellogg, we’re committed to building a strong company and beloved brands — while doing what’s right for our environment and society," Kellogg president and CEO John Bryant said. "The recognitions are a testament to our employees’ passion and dedication in achieving both."

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