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Arm & Hammer releases line of air care products

BY Jason Owen

BEVERLY HILLS, Calif. — World Care Products, a manufacturer and marketer of air care products, has teamed up with Church & Dwight as a licensee of the Arm & Hammer Brand for its new air care category.

New Arm & Hammer air care products are available in a variety of formats and fragrances to meet the consumers’ needs. The Arm & Hammer branded products will include two different aerosol spray formats, solid gel cone, gel beads, two different scented candle formats, plug-in scented oil and decor scent gel refill, all available in five different scents.

 

"Our team at World Care Products is thrilled to be the distributor and licensee of such a well-known and respected brand as Arm & Hammer and believe that our odor neutralizing & fragrance technology capabilities combined with Church & Dwight’s trusted & innovative approach to the marketplace is a winning position for our consumers," said a company representative. "Our introduction of Arm & Hammer in the air care market is consistent with Church & Dwight’s mission to provide their customers with innovative products that integrate technology and convenience with sophisticated design at a value price"

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Healthcare organizations can take better advantage of customer reviews, study finds

BY Alaric DeArment

NEW YORK — More Americans are looking for reviews and ratings to guide their healthcare decision-making as they spend more of their own money on health care, but they’re not finding what they need, according to a new report by PwC.

In the report, "Scoring Healthcare: Navigating Customer Experience Ratings," PwC’s Health Research Institute found in a survey that 48% of respondents said they had read healthcare reviews, and among those, 68% said they had used the information to select a doctor, hospital or — to a lesser extent — pharmacy, drug, medical device or health plan, but only 24% had written a review.

"Healthcare organizations are increasingly operating in a world in which the voice of the consumer impacts the bottom line and where customer experience is now a matter of dollars and cents," PwC U.S. health industries leader Kelly Barnes said. "As consumerism in health care gains steam, customer feedback has become a determining factor in the success of health organizations. Ratings connect consumers’ experience to quality, and quality connects to financial performance, market share and reputation."

Still, the report did not find the level of consumer engagement and participation in health care that’s seen in entertainment and retail. Instead of a single, trusted, independent rating system, consumers are turning to Facebook, Yelp and Consumer Reports. At the same time, retailers and other consumer-focused industries are starting to apply their expertise to market health-related products and services more effectively, the report found.

"Consumers are looking for easy-to-understand information from sources they can trust," Barnes said. "They care most about the physician-patient relationship, what to do after a hospital visit and how to obtain smooth service from their health plan."

 

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Hy-Vee to serve as official supermarket of Kansas Speedway

BY Alaric DeArment

KANSAS CITY, Kan. — Hy-Vee will serve as the official grocer and tailgate pit stop of the Kansas Speedway, the supermarket chain said Monday.

Hy-Vee, which operates 26 supermarkets around the state and in the Kansas City, Mo., metropolitan area, has planned special events throughout the year to promote the speedway.

"We want racing fans to think of Hy-Vee as their one-stop pit stop," Hy-Vee president and CEO Randy Edeker said. "Our stores will be hosting ticket giveaways and other activities as well as offering great deals on food and beverages for tailgating."

 

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