BEAUTY CARE

Argan oil attracts beauty consumers

BY DSN STAFF

AZUSA, Calif. — Argan oil has been a huge ingredient story in hair and skin care over the past few years. Inspired by that success, Physicians Formula decided to add the coveted oil to its facial products. The result: Argan Wear, a collection of makeup infused with Argan Oil encompassing everything from a BB Cream to Argan Oil Blush. Retail prices range from $12.95 for Ultra-Nourishing Argan Oil Blush to $14.94 for Argan Oil Bronzer.

(To view the full Category Review, click here.)

“Argan Wear has been a consistent performer,” said a chain drug executive. “It helped us get higher pricepoints out of the business and brought some new shoppers into the category.”

Within six months of the launch, Physicians Formula’s Argan Wear Bronzer is already selling on par with its well-established mineral wear bronzer.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Mass market readies for contouring

BY DSN STAFF

Last June, Sephora’s CEO Calvin McDonald praised the success of contouring products in the specialty chain. He credited the uptick in interest to a Sephora app that taught women how to achieve the look made popular by Kim Kardashian.

(To view the full Category Review, click here.)

Contouring is a long-used trick of makeup artists to sculpture faces through optical illusions, but the app, combined with myriad how-to YouTube videos, opened the floodgates for demand for facial contouring makeup for non-professionals.

According to Sarah Jindal, senior innovation and insights analyst for beauty and personal care at Mintel, social media exposure ignited a 90% rise in the number of contouring items on the market. However, the majority of products — such as Clinique Chubby Sticks used for contouring, Smashbox Contour Stick Trip and Lancôme Le Duo — were relegated to prestige channels.

“The only mass options right now,” said one top chain drug store buyer, “are imports without a major brand name.”

But that’s about to change, and retailers are anticipating a sales bonanza.

Among the mass entries are:

  • Physicians Formula Super BB InstaReady Contour Trio Stick Blush or Bronzer that will roll out a stick with three shades in it, so a user can swipe the product. Retailers rank it one of the most promising;
  • L’Oréal’s entry called Infallible Pro Contour Palette in light, medium or dark;
  • Maybelline is rolling out Face Studio Master Contouring in two shades;
  • Revlon is readying its Highlight Palette;
  • e.l.f. offers a Contour Palette under its Studio logo;
  • Milani currently offers Matte Rose Powder Blush, which helps contour; and
  • Wet ‘n Wild will bring a value offer with its Mega Glow Contouring Kit.

While contouring is expected to remain a vibrant category, Ulta Beauty’s Julie Tomasi said the trend will be joined by highlighting and illuminating products, which are especially flattering for mature women. “Women today have access to more information and learn how to do these looks,” Tomasi said. “Highlighting works well to hide fine lines.”

And for those who need help mastering the tricks of the trade, such retailers as ShopRite are offering courses. At the newly opened ShopRite in Newark, N.J., beauty consultant Shanelle Smith said she’s planning educational sessions in contouring.

An added benefit of contouring: the process requires multiple items, especially the right brushes. Most makeup gurus recommend up to three brushes to accomplish perfect contouring — a cheek brush, a mid-size brush for eyes and a smaller brush for the nose.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Ready-to-wear, natural-looking lashes

BY DSN STAFF

LOS ANGELES — One of the appealing aspects of artificial lashes is that looks can be changed with moods. During holidays, users can go all out with everything from feathers to jewels. Want a fluffy style? Ardell offers Wispies, a new collection to capture that trend. Those who want a glamorous appearance can opt for the new Double Ups. “We are also seeing consumers gravitate to very soft, tapered tip lashes,” said Jennifer Johnson, Ardell’s senior brand manager, adding a perfect solution which the company just created — Ardell Soft Touch.

(To view the full Category Review, click here.)

Ardell also is helping make it easier to apply lashes, especially for first-timers. Its top-selling lashes are now preloaded into a patented applicator called Press On Lash.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?