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Ardea positions Immune Nutrisoda as added protection against cold and flu

BY Allison Cerra

MINNEAPOLIS Ardea Beverage Co. is telling consumers not to fear the holiday season, which can be synonymous with illness brought on by the frigid weather.

The company has created Immune Nutrisoda, a beverage that is filled with nutrients to help support the body’s immune defense, boost antigen response and keep travelers and stressed out shoppers healthy.

Inside each can of citrus-flavored Immune Nutrisoda is 2000 mg of the amino acid L-arginine, combined with anti-oxidants vitamins A, C and E, B-vitamins and folic acid, and minerals zinc, chromium and selenium, providing a compelling mix of important nutrients for good immune health.

“People are typically infectious with the influenza virus before they even feel sick,” said Jennifer Ashley, director of wellness at Ardea. “That’s why it’s important to do everything you can to protect yourself in environments that are particularly hostile to the immune system.”

While Ardea today offers eight varieties of Nutrisoda, its flagship Nutrisoda Immune was developed specifically to bolster the air traveler’s bodily defenses while providing essential hydration. All Nutrisoda varieties—including Immune, Renew, Calm, Energize and Slender—contain no sugar, aspartame or sodium, and nearly zero calories.

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Dr Pepper adds another flavor to its stable of diet soft drinks

BY Allison Cerra

PLANO, Texas Cadbury Schweppes is set to premiere a new beverage for one of its biggest brands.

The beverage maker will be rolling out Cherry Chocolate Diet Dr Pepper, the third flavor extension in the brand’s history.

The new beverage combines the taste of Diet Dr Pepper with a sweet cherry dipped in luscious chocolate. The drink contains no calories or carbohydrates.

Dr. Pepper’s first brand extension, Cherry Vanilla, launched in 2004, was the company’s most successful product introduction in more than a decade and was followed by the wildly popular Dr Pepper Berries and Cream, the company said.

Cherry Chocolate Diet Dr Pepper will be available for a limited time only.

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It’s Miller Time for Grolsch

BY Tara Smith

LONDON London-based beer giant SABMiller on Monday announced its offer of $1.2 billion for Dutch brewer Grolsch, which is still sold in bottles with a ceramic stopper.

SABMiller, whose brands include Miller Lite in the United States, is betting beer drinkers will be willing to pay more for the Dutch beer, brewed in Enschede, Netherlands. The company is following in the consolidation trend of other big beer groups, including Amsterdam-based Heineken, which added diversity in its portfolio by acquiring local or niche brands and applying its marketing and distribution clout to serve the brew to a wider audience. “Grolsch fills an important gap in our portfolio, which lacks northern European brands,” SABMiller Marketing Director Nick Fell told analysts during a conference call.

Although Grolsch has wide global name recognition, 75 percent of its sales are still in the Netherlands, meaning there is a lot of potential for the brand in the international market. Grolsch shares with Heineken a certain Dutch flavor not found, for instance, in American beers. SABMiller will try to market Grolsch in places like Colombia where upwardly mobile beer drinkers want a beverage that conveys status but doesn’t challenge their taste buds too much. “We see significant potential across Africa and Latin America, where the premium market is still in its infancy,” SABMiller’s chief financial officer, Malcolm Wyman, told analysts.

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