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Arctic Zero intros low calorie, light ice cream line

BY Gisselle Gaitan

Arctic Zero, a brand that introduced its better-for-you ice cream offerings eight years ago, is expanding its portfolio with a new innovation. The San Diego-based company has unveiled its Arctic Zero light ice cream, which is made with real milk and cream and contains 280-to-360 calories per pint.

The brand’s latest offering is sweetened with cane sugar and does not contain sugar alcohols, corn syrup or other questionable sweeteners.

“We heard our consumers loud and clear — even with indulgence, clean ingredients matter,” Amit Pandhi, CEO of Arctic Zero, said. “Sweeteners are a significant issue of concern and conversation for consumers. Many of the lower calorie ice creams in the category use questionable sweeteners like sugar alcohols that can cause bloating and digestion issues. Arctic Zero light ice cream is naturally sweetened with cane sugar. We want people to feel good after indulging.”

Arctic Zero’s light ice cream will come in seven flavors, which include:

  • Cookies and cream features chocolate ice cream sandwich cookies mixed with vanilla ice cream in a 90-calorie serving;
  • Chocolate chunk contains chocolate ice cream blended with chocolate chunks from Italian chocolatiers and contains only 80 calories per serving;
  • Peanut butter and chocolate cookies is created with peanut butter light ice cream, chocolate cookies and swirled peanut butter;
  • Mint and chocolate cookie contains fudge-covered chocolate cookies and has 90 calories;
  • Vanilla bean is sprinkled with Madagascar vanilla beans and contains 70 calories per serving;
  • Cookie and brownie dough features vanilla light ice cream and has less than a third of the calories of similar offerings; and
  • Toffee crunch has vanilla light ice cream, caramel swirls, chunks of toffee and 90 calories.

“While many people — particularly those with dietary restrictions — love our original whey protein-based, lactose-free Arctic Zero frozen dessert, others were looking for something more indulgent with a taste and texture like premium ice cream. In the spirit of ‘no taste bud left behind’ we set out to create a revolutionary everyday indulgence — a low-calorie ice cream that delights and truly satisfies,” said Pandhi.

Arctic Zero’s light ice cream will be available at natural and traditional grocers beginning spring 2018, in colorful packaging. Further product information can be found on the company’s website and social media channels.

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Yuengling goes for the gold with new pilsner

BY Gisselle Gaitan

A new core product that has been 17 years in the making has come to D.G. Yuengling and Son. The Pottsville, Pa.-based company unveiled its latest innovation, the Golden Pilsner, which is crafted with hops and malt for a smooth, crisp taste.

“Yuengling Golden Pilsner is our unique interpretation of a refreshing pilsner, with all of the qualities consumers have come to expect from Yuengling in a beer that is highly sessionable and full of flavor,” Jen Yuengling, 6th generation brewer, D.G. Yuengling and Son, said. “We continue to listen to our fans and we saw an opportunity to deliver a new Yuengling beer that complements our core portfolio of iconic beers including Traditional Lager, Light Lager, and Black & Tan.”

Containing 4.7% ABV and 135 calories, the brand’s latest addition is an all-malt beer that combines pale, specialty malts, Hallertau and Saaz hops.

“We spent over 18 months developing this beer and believe it is a great choice for outdoor, social and active occasions. We’re excited for consumers to try it,” the brewing company said.

Beginning April 1, the Golden Pilsner will be available in both cans and bottles in several markets, including Cleveland, Harrisburg and Schuylkill County, Pa., Atlanta, Virginia Beach, VA. and Rhode Island. In April and May, the beverage will expand throughout Florida and Georgia, and by the end of the year, it will be available across the brand’s 22-state footprint.

Further product information can be found on the company’s website, Facebook and Instagram pages.

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Bazooka Candy debuts interlocking gummy snack

BY Gisselle Gaitan

A new type of gummy treat has launched from Bazooka Candy, a division of Topps, which produces other such iconic sweet treats as Ring Pop, Push Pop and Bazooka bubble gum. The New York City-based company’s latest innovation is called Match-Ems, a bag filled with a mix of eight fruity flavors that can be paired together to create up to 28 different combinations.

“Our consumers are always looking to maximize flavor options, and Match-Ems is the only gummy that lets them mix and match their favorite fruity flavors to create new ones,” Nicole Rivera, director of marketing at Bazooka Candy Brands, said. “We used new 3-D gummy technology and our flavor expertise to create fun interlocking shapes that taste great when combined. Who would have guessed that a banana and orange gummy together could taste like bubble gum?”

Match-Ems will be available in a 3.8-oz. share-pack and 8.0 oz. resealable stand-up pouch, and include three sour flavors — blue raspberry, green apple and watermelon — as well as five sweet flavors, banana, cherry, pear, orange and strawberry. Each offering contains two interlocking shapes so consumers can easily pair together two different flavors to create their own surprising combination.

Consumers can match cherry and orange for fruit punch, sour green and apple for pear or sour watermelon and sour blue raspberry for a sour blackberry experience, the company said.

Match-Ems will be available at top retailers within the mass, convenience and grocery channels. The company also announced the launch of a national integrated marketing campaign, including a television ad that combines animation and live action, and an interactive game on Candy Mania.

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