BEAUTY CARE

Aquafresh honors ‘Amazing Moms’ in Phoenix area in contest

BY Allison Cerra

PITTSBURGH In celebration of mothers and the special role they play in their families’ lives, the makers of Aquafresh announced the “Amazing Mom” Celebration contest for moms in the Phoenix area.

The Aquafresh “Amazing Mom” Celebration invites children 6 years of age and older to write in and tell Aquafresh what makes their mom special. If selected, Aquafresh will treat her and 49 other moms to a day of relaxation and pampering at Spa Avania at Hyatt Regency Scottsdale Resort.

Aquafresh “Amazing Mom” Celebration contest entries are being accepted now through Nov. 2, at www.aquafresh.com/amazingmom. Fifty moms will be selected to enjoy a day of relaxation and pampering at Spa Avania at Hyatt Regency Scottsdale Resort on Dec. 5, complete with breakfast, a facial treatment, massage, manicure or pedicure, and lunch, hosted by Brenda Warner, wife of professional football player Kurt Warner.

“We spend a great deal of time making amazing Aquafresh products that help mom with her family’s oral care needs,” said Patrick Seiffert, senior brand manager, GlaxoSmithKline Consumer Healthcare. “Moms spend so much time and energy taking care of their children. This is our chance to recognize and pamper them in return.”

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Ecotools expands its line

BY Antoinette Alexander

NEW YORK Ecotools, a Paris Presents brand that makes eco-conscious bath and beauty products, is expanding for 2010 its collection of cosmetic accessories with new cosmetic brushes.

New additions include:

  • Bamboo 6 Piece Eye Brush Set in a natural hemp and cotton case for $7.99;
  • Bamboo Bronzer Brush for $9.99 € Bamboo Deluxe Concealer Brush for $3.99;
  • Bamboo Blush Brush revamped with a tapered cut for precise application for $6.99;
  • Bamboo Eye Shading Brush featuring fluffy hair for better pickup; and
  • An angled cut for smooth and multifunctional application for $3.99.

The entire collection features earth-friendly materials. The brushes and sets are housed in reusable pouches and printed with nontoxic ink.

In addition, through its partnership with 1% For The Planet, Ecotools donates 1% of its annual sales to the organization.

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Reports: Freeman Beauty Labs acquires brands from Woodridge Labs

BY Antoinette Alexander

BEVERLY HILLS, Calif. Freeman Beauty Labs, whose brands include Feeling Beautiful, Good Stuff Organics and BareFoot, reportedly has purchased several brands from Woodridge Labs.

According to published reports, Freeman Beauty Labs has acquired the Psssssst, Vita K Solutions, Ellin LaVar Textures and Perfect C brands.

Woodridge Labs’ co-founder, Joe Millin, sold the company’s remaining brands to Jocott Enterprises Inc., a company headed up Millin and the firm’s other founder, Scott Weiss, according to reports.

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