VIDEO

APhA and Brad Sherwood expose what goes on behind the pharmacy counter

BY DSN STAFF

Behind-the-Counter Encounters is a multi-part educational campaign, produced by the American Pharmacists Association and sponsored by McNeil Consumer Healthcare, aimed at raising awareness for the critical role pharmacists play in patient care. As part of the Behind-the-Counter Encounters campaign, Brad Sherwood stars with pharmacists in a series of video vignettes that he developed with the APhA. The vignettes portray a “day in the life” of a pharmacist and demonstrate how pharmacists can serve as trusted counselors for consumers. Check out Brad and view all of his Behind-the-Counter Encounters. To learn more about the program, to see more video vignettes and access additional resources, log onto BTCcenter.com.

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Too much paperwork and a dramatic lack of shared data has transformed today’s typical sales call from an opportunity to concentrate on merchandising, to a painfully unproductive waste of time. Click here to find out how leading retailers and vendors are leveraging technology to change that

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The new math

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NACDS’ Steve Anderson briefs DrugStoreNews.TV on the $2.2 trillion impact community pharmacy has on the nation’s economy.

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