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A&P stores now offer Skinny Water

BY Antoinette Alexander

MONTVALE, N.J. — Grocer A&P is now offering Skinny Water, a player in the zero-calorie enhanced water category, in 275 stores throughout the mid-Atlantic under the A&P retail banner of stores.

Retail store locations under the A&P banner that will carry Skinny Water include Pathmark, Superfresh, Waldbaum’s and A&P.

The Montvale, N.J.-based grocery chain A&P operates more than 300 stores in the United States under seven retail banners, which include conventional supermarkets, food and pharmacy combination stores, and discount food stores.

 

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3M targets ‘weekend warriors’ with its Ace Brand Champion Challenge

BY Michael Johnsen

ST. PAUL, Minn. — 3M on Wednesday announced that reality star Ryan Sutter has signed on as spokesman for Ace Brand beginning with the launch of the ACE Brand Champion Challenge, which runs from July 11 through Sept. 10. The Ace Brand Champion Challenge encourages people to share stories and photographs on ACEBrand.com/Champions that demonstrate what makes them or someone they know a champion.

“At a time when the world will be celebrating the athletic triumphs of the 2012 Summer Olympics, we wanted to bring attention to America’s everyday champions — the weekend warriors who are dedicated to embracing healthy and active lifestyles,” stated Paul Conley, brand manager of Ace Brand Products for 3M’s consumer healthcare division.

The first 10,000 participants of the Ace Brand Champion Challenge will receive a free Ace elastic bandage in a limited-edition black or green color that has been produced for this sweepstakes. Additionally, all participants will be entered to win the grand prize of a $2,500 gift card to help fund their next adventure, as well as a series of runner-up prizes.

As a lieutenant in the Vail Fire Department and active father of two, Sutter embraces being a “champion” in his daily routine by always staying active. He will kick-off the Ace Brand Champion Challenge through a personal video that asks fans to share their champion stories and photos.

“Being a champion has a number of different meanings to me. From taking a hike with my kids to preparing for my next marathon or bike race, I stay active and fit so I can always be ready for a challenge,” Sutter said. “I’m proud to be involved in the Ace Brand Champion Challenge and look forward to hearing the stories of other weekend warriors as well as those who share a similar philosophy."


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GSK, Theravance submit investigational COPD treatment to FDA for review

BY Allison Cerra

LONDON and SOUTH SAN FRANCISCO, Calif. — GlaxoSmithKline and Theravance submitted a regulatory application to the Food and Drug Administration for their chronic obstructive pulmonary disease treatment.

The drug makers said they filed a new drug application for the once-daily investigational medicine fluticasone furoate/vilanterol (FF/VI), which touts the proposed brand name Breo. Breo, administered by the new Ellipta dry powder inhaler, is indicated for the long-term once-daily maintenance treatment of airflow obstruction in patients with COPD, including chronic bronchitis and/or emphysema, and to reduce exacerbations of COPD in patients with a history of exacerbations. Breo will be available in the 100/25mcg strength.

GSK and Theravance also submitted a regulatory application for the drug to the European Union as a treatment for COPD and asthma.


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