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A&P, Pathmark agree to notify FTC on merger closing

BY Antoinette Alexander

MONTVALE, N.J. A&P and Pathmark have entered an agreement with the Federal Trade Commission to provide the FTC notice of their intention to consummate A&P’s acquisition of Pathmark at least two weeks before the closing. They will not give such notice sooner than Oct. 5.

As previously report, both A&PIs majority shareholder, Tengelmann, and Pathmark received second requests from the FTC on April 18. Under the agreement, the grocers agreed that they would not consummate A&PIs acquisition of Pathmark for at least 60 days following the data that A&P and Pathmark comply with the second requests. They announced on July 16 that both parties had submitted certificates of compliance to the FTC. In early August, the grocers entered into an agreement with the FTC providing that they would not consummate the deal before Sept. 25.

A&P and Pathmark have stated that they are cooperating with the FTC.

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Hershey bars to celebrate Dale Earnhardt

BY Tara Smith

Hershey Co. unveiled four “collector edition” chocolate bars featuring different images of Dale Earnhardt, the seven-time NASCAR champion. The designs will be found on Hershey’s Milk Chocolate bars, Hershey’s Milk Chocolate with Almonds bar and on Kit Kat wafer bars.

The images on the candy bars will include an image of the No. 3 Chevrolet with which Earnhardt won the Daytona 500 in 1998 and Earnhardt’s signature. The company will encourage consumers to make a donation to the Dale Earnhardt Foundation through an online charity event. The bars hit the market in January and the promotion will run through May 2008. 

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Unilever’s Scales appointed Coca-Cola VP

BY Allison Cerra

ATLANTA Coca-Cola, the largest beverage brand in the world, has appointed a former Unilever marketer to be the company’s vice president of brand marketing innovation, according to Marketing Week.

Coca-Cola announced Wednesday that Chad Scales will be assuming his position as the VP of brand marketing innovation, and will officially be on board next week. Scales, who was previously vice president of food division at Unilever North America, will report to Mark Mathieu, senior vice president of brand marketing.

Scales’ knowledge of the business will expand Coke’s new product development in non-core categories (noncarbonated drinks). Scales will be responsible for developing the company into areas such as teas, coffees as well as looking at new packaging.

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