HEALTH

A&P offers Live Better! members free prenatal, children’s vitamins with gift card on 12th refill

BY Antoinette Alexander

MONTVALE, N.J. A&P has announced that its family of supermarkets is offering a special promotion for its Live Better! Wellness Club, whereby members get free prenatal and children’s vitamins and a gift card with the 12th refill.

At A&P, SuperFresh, Waldbaum’s and Pathmark stores throughout the Northeast, after LiveBetter! Wellness Club members pick up their twelfth free refill of prenatal or children’s vitamins, they will receive a $10 gift card to be used at any of the store locations.

To take advantage of the offer, customers pick up a Loyalty Card at the pharmacy department and the pharmacist will punch the card each time they get their prenatal or children’s vitamins.

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CHPA commends Calif. Senate’s PSE e-tracking legislation

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association on Tuesday commended the California Senate Public Safety Committee for passing AB 1455. The legislation calls for the implementation of a statewide, industry-funded electronic tracking system to monitor and block illegal purchases of over-the-counter cold-and-allergy medicines containing pseudoephedrine, a key ingredient that can be diverted to “cook” methamphetamine.

“We applaud the Public Safety Committee for supporting a solution that will fight domestic methamphetamine production while maintaining consumer access to important cold-and-allergy medications,” stated Linda Suydam, CHPA president. “E-tracking is the only solution that will stop illegal sales of pseudoephedrine by providing a real-time, stop-sale function across all stores statewide.”

In California, there currently is no mechanism in place to curb the practice of “smurfing,” which is where criminals move from store to store to purchase illegal amounts of PSE to be used for the production of meth. AB 1455 would provide the state’s retailers and pharmacists with a consolidated, real-time electronic logbook — accessible only by law enforcement — that is more secure than current paper logs.

E-tracking, which has been adopted by 12 states nationwide, also will give local law enforcement officials a powerful investigative tool to track meth production across state lines. E-tracking allows law enforcement to find previously undiscovered meth labs and helps them identify meth cooks. Most importantly, AB 1455 preserves Californians’ over-the-counter access to the PSE medications they use and trust for cold-and-allergy relief while stopping illegal sales.

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Kimberly-Clark realigns agency support for consumer brands

BY Michael Johnsen

DALLAS Kimberly-Clark Corp. on Wednesday announced it is realigning creative agency assignments within WPP Group agency roster shops in order to receive single agency support globally by sector.

Effective immediately, Ogilvy & Mather will be responsible for K-C’s baby and child care and adult and feminine care brands globally, and JWT will be responsible for the company’s family care brands globally.

According to K-C’s chief marketing officer, Tony Palmer, the decision to align its consumer brands globally with existing WPP roster shops better positions the company to more fluidly transfer ideas and best practice while ensuring greater efficiency and speed to market.

“This move is made to better position Kimberly-Clark to capture global growth and efficiency opportunities while eliminating potential conflict barriers,” Palmer said.

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