HEALTH

A&P offers Live Better! members free prenatal, children’s vitamins with gift card on 12th refill

BY Antoinette Alexander

MONTVALE, N.J. A&P has announced that its family of supermarkets is offering a special promotion for its Live Better! Wellness Club, whereby members get free prenatal and children’s vitamins and a gift card with the 12th refill.

At A&P, SuperFresh, Waldbaum’s and Pathmark stores throughout the Northeast, after LiveBetter! Wellness Club members pick up their twelfth free refill of prenatal or children’s vitamins, they will receive a $10 gift card to be used at any of the store locations.

To take advantage of the offer, customers pick up a Loyalty Card at the pharmacy department and the pharmacist will punch the card each time they get their prenatal or children’s vitamins.

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GNC to offer MusclePharm products

BY Michael Johnsen

DENVER, Colo. MusclePharm Corp. on Wednesday announced it has reached an agreement with GNC to place its complete line of products into the 1,200 top-selling GNC retail outlets across the United States.

“This move significantly broadens MusclePharm’s exposure to consumers of nutritional supplements,” stated Brad Pyatt, MusclePharm’s CEO. “Our products are distributed in all 447 outlets of the Vitamin Shoppe chain across 37 states. We have a strong Internet presence with products on Bodybuilding.com, Amazon, Pro Source, VitaDigest, Netrition, and approximately 50 independent sites. As brand of the year on Bodybuilding.com and a top 50 seller … on their site, we look forward to the opportunity to have the same success with GNC.”

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CHPA commends Calif. Senate’s PSE e-tracking legislation

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association on Tuesday commended the California Senate Public Safety Committee for passing AB 1455. The legislation calls for the implementation of a statewide, industry-funded electronic tracking system to monitor and block illegal purchases of over-the-counter cold-and-allergy medicines containing pseudoephedrine, a key ingredient that can be diverted to “cook” methamphetamine.

“We applaud the Public Safety Committee for supporting a solution that will fight domestic methamphetamine production while maintaining consumer access to important cold-and-allergy medications,” stated Linda Suydam, CHPA president. “E-tracking is the only solution that will stop illegal sales of pseudoephedrine by providing a real-time, stop-sale function across all stores statewide.”

In California, there currently is no mechanism in place to curb the practice of “smurfing,” which is where criminals move from store to store to purchase illegal amounts of PSE to be used for the production of meth. AB 1455 would provide the state’s retailers and pharmacists with a consolidated, real-time electronic logbook — accessible only by law enforcement — that is more secure than current paper logs.

E-tracking, which has been adopted by 12 states nationwide, also will give local law enforcement officials a powerful investigative tool to track meth production across state lines. E-tracking allows law enforcement to find previously undiscovered meth labs and helps them identify meth cooks. Most importantly, AB 1455 preserves Californians’ over-the-counter access to the PSE medications they use and trust for cold-and-allergy relief while stopping illegal sales.

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