HEALTH

A&P offers Live Better! members free prenatal, children’s vitamins with gift card on 12th refill

BY Antoinette Alexander

MONTVALE, N.J. A&P has announced that its family of supermarkets is offering a special promotion for its Live Better! Wellness Club, whereby members get free prenatal and children’s vitamins and a gift card with the 12th refill.

At A&P, SuperFresh, Waldbaum’s and Pathmark stores throughout the Northeast, after LiveBetter! Wellness Club members pick up their twelfth free refill of prenatal or children’s vitamins, they will receive a $10 gift card to be used at any of the store locations.

To take advantage of the offer, customers pick up a Loyalty Card at the pharmacy department and the pharmacist will punch the card each time they get their prenatal or children’s vitamins.

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Kimberly-Clark realigns agency support for consumer brands

BY Michael Johnsen

DALLAS Kimberly-Clark Corp. on Wednesday announced it is realigning creative agency assignments within WPP Group agency roster shops in order to receive single agency support globally by sector.

Effective immediately, Ogilvy & Mather will be responsible for K-C’s baby and child care and adult and feminine care brands globally, and JWT will be responsible for the company’s family care brands globally.

According to K-C’s chief marketing officer, Tony Palmer, the decision to align its consumer brands globally with existing WPP roster shops better positions the company to more fluidly transfer ideas and best practice while ensuring greater efficiency and speed to market.

“This move is made to better position Kimberly-Clark to capture global growth and efficiency opportunities while eliminating potential conflict barriers,” Palmer said.

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Gaia Herbs debuts new look and Meet Your Herbs program

BY Michael Johnsen

BREVARD, N.C. Gaia Herbs on Tuesday announced the launch of its new branding, new packaging and a new industry-first herb traceability program called Meet Your Herbs.

Meet Your Herbs will provide lot-by-lot, consumer-accessible traceability of the regional origin, harvest story and quality test results of the company’s herbal ingredients and finished products. Consumers and retailers will be able to retrieve information about the company’s products by entering an ID number from the package into the “Meet Your Herbs” field on the company’s website or through a new mobile device application. A demo of the traceability feature is available at Gaia Herb’s new website, New.GaiaHerbs.com

“We believe that every herb needs to be held to the highest standards of purity and integrity in order to ensure maximum potency and results for our consumers,” stated Ric Scalzo, CEO of Gaia Herbs. “We also feel that it is not enough to simply state these claims, so we are offering accountability through complete transparency with our Meet Your Herbs traceability program.”

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