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A&P introduces Live Better Baby Club

BY Antoinette Alexander

MONTVALE, N.J. — Grocer A&P announced on Monday the launch of a new program, Live Better Baby Club, which is designed to help customers save on their baby-related purchases.

Members of the Live Better Baby Club will receive an automatic 10% discount on baby products every time they shop at A&P, Pathmark, Superfresh, Waldbaum’s and The Food Emporium stores.

To become a member, customers can enroll online at LiveBetterBaby.net, sign up in-store or add the program to their existing A&P banner membership account via the Web. Members who also are part of A&P’s Live Better Wellness Club can receive free generic prenatal vitamins, fluoride baby vitamins and antibiotics in stores with pharmacies.

Parents also can find tips and members-only specials on the club’s new website. Utilizing the knowledge of A&P’s vendor partners, the site offers information and resources for parents on rotating topics, as well as exclusive deals and additional discounts for members. The site also features a regular mommy and baby nutrition blog, and encourages parents and shoppers to "ask the experts" and interactively engage with the site.

A&P also has expanded its Coupon Source digital program to include exclusive Live Better Baby Club offers. Members can download these offers directly to their savings card for even more savings when they shop.

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Walmart names new real estate executive

BY Mike Troy

BENTONVILLE, Ark. — Karen Roberts was named EVP and president of Walmart Realty on Friday, filling a position vacated by the company’s long-time real estate executive Eric Zorn, who retired after a 20-year career.

Roberts most recently served as SVP and chief compliance officer, but she began her career at the company in 1995 as realty manager, and went on to hold the positions of VP and general counsel for real estate and construction. She will report to Tom Mars, EVP and chief administrative officer, whose responsibilities were expanded to include oversight of real estate in the wake of Zorn’s retirement.

“Karen will work closely with Eric to ensure a seamless transition of leadership in this extremely important and complex area of our business,” Walmart U.S. president and CEO Bill Simon said in an internal memo.

Filling Robert’s role in the compliance area is Phyllis Harris. She was named SVP and chief compliance officer, and first joined the company in 2006 as VP for environmental health and safety compliance. Prior to Walmart, Harris served as the deputy assistant administrator for the U.S. Environmental Protection Agency in Washington, D.C., where she directed the development and execution of national enforcement and compliance assurance programs.

During his tenure at Walmart, Zorn worked in and presided over a real estate organization that facilitated a retail expansion program unlike anything the industry had seen before or since. “As president of Walmart Realty, Eric led the function to represent the largest real estate company in the world with a portfolio close to 1 billion sq. ft.,” Simon said. “The more than 3,000 stores and clubs we opened during his tenure have resulted in thousands of jobs in local communities, continuing our mission to save people money so they can live better.”

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SC Johnson introduces all-in-one cleaning system

BY Allison Cerra

COLORADO SPRINGS, Colo. — SC Johnson is bringing together its cleaning brands in a new, lightweight sprayer.

The SC Johnson all-in-one cleaning system brings together Windex, Fantastik, Scrubbing Bubbles, Pledge and Shout Carpet. The cleaning system allows users to hold 3-of-the-5 concentrated cleaner cartridges at once in a single hand-held sprayer, allowing consumers to seamlessly clean each room and surface by instantly switching among the cleaners.

"Consumers today trust the same products that their mothers did — but they don’t clean the same way. Given today’s busy schedules, there simply isn’t time to be tied down by old techniques that haven’t evolved," said Kelly Semrau, SVP global corporate affairs, communication and sustainability for SC Johnson. "SC Johnson is committed to providing revolutionary tools designed to make life simpler and easier for busy families."

The available concentrated cleaner cartridges include:

  • Windex (for glass): Perfect for glass, mirrors and chrome — use it for a streak-free shine;

  • Fantastik (for kitchen): Fights tough grease and grime in the kitchen on countertops, stovetops and stainless steel;

  • Scrubbing Bubbles (for bathroom): Works on tough surfaces like tubs, showers, tile, counters and sinks;

  • Pledge (for furniture): Cleans and dusts all your hard surfaces in one easy step and is safe to use on wood; and

  • Shout (for carpet): Ideal for spots and stains on the carpet.

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