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A&P expands Live Better!

BY Allison Cerra

MONTVALE, N.J. The A&P family of supermarkets has expanded the Live Better! Wellness Club for its A&P, SuperFresh, Waldbaum’s and Pathmark stores throughout the Northeast to include a new incentives program.

Fresh & Healthy Rewards provides Live Better! members with 20%-off coupons when they spend $50 in the produce section. Customers can sign up for the Live Better! wellness club at the courtesy desk or pharmacy department of their local A&P, SuperFresh, Waldbaum’s and Pathmark supermarkets.

The supermarket chain said the new program reflects its committment to providing shoppers with budget-friendly ways to maintain a healthy lifestyle.

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Duracell launches myGrid mobile device chargers

BY Allison Cerra

BETHEL, Conn. Duracell has expanded its Smart Power line with a new product designed to charge the latest mobile devices.

New myGrid kits now are available for Apple products and smart phones with micro-USB ports. The kits allow devices to wirelessly charge, eliminating the frustration of having multiple charging cords that can clutter up the home or office space and take up electrical outlets.

“Consumers today want a simpler way of charging the devices that are vital to their day-to-day lives. With new devices being introduced at a rapid pace, we’re bringing consumers new innovations to help realize their personal power needs,” said Rick June, Duracell VP and general manager, North America.

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Martindale succeeds Standley as Rite Aid’s COO

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Thursday promoted Ken Martindale to COO, succeeding John Standley who was promoted to president and CEO following the Rite Aid annual meeting conducted Wednesday.

“In a very short time, [Martindale] has had a significant impact on a number of the initiatives we’re implementing to improve our performance and grow profitable sales, including the launch of our new customer loyalty program Wellness+, the revamping and expansion of our private brand program and our segmentation strategies for low volume stores,” Standley said. “Add to that his first hand experience in store operations during his extensive retail career, and Rite Aid has a very talented and accomplished new COO.”

Martindale will have overall responsibility for all store operations as well as category management, marketing, merchandising and supply chain. Martindale was senior EVP merchandising prior to the promotion. 

Martindale, 50, joined Rite Aid in December 2008. Previously, he served as co-president, chief merchandising and marketing officer for Pathmark prior to that company’s sale to A&P. Martindale started his retail career in 1975 with Smith’s Food and Drug Centers, where he climbed the ladder from a district manager in store operations to SVP marketing and SVP sales and merchandising. In January 1998, he joined Fred Meyer where he served as EVP sales and procurement.

During his retail career, Martindale also founded and operated Orchard Street Inc. a food retailer in Salt Lake City; consulted for national and regional food retailers on category management, marketing and strategic planning; and served as president, CEO and chairman of Intesource Inc., a software company designed to help food and drug retail, wholesale and manufacturing clients with procurement.

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