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SoapBox expands distribution of personal care line
ALEXANDRIA, Va. — Cause-focused personal care company SoapBox Soaps has expanded distribution to several major drug stores and other retailers.
The company announced it has gained distribution in Walmart, Walgreens, Rite Aid, Kroger, HyVee, Wakefern, Brookshire, HyVee, and additional distribution in Target in 2016. These accounts, along with existing ones, will expand SoapBox’s presence into more than 10,000 doors by year-end.
SoapBox gained much of its expanded distribution following a packaging revamp late last year. Formerly in colored, rectangular bottles, the product is now housed in round white cylinders with clean lines, bright colors, and prominent "Buy One, Give One" mission messaging.
The line now includes four varieties of shampoo, conditioner, body wash, and hand soap, as well as a brand new bar soap line. Additionally, two new fragrances joined the personal wash family: Sea Minerals and Pomegranate. All of the products increased in size with the rebrand, adding value for consumers as well as retailers. SoapBox’s products include the 16 ounce hair products and 20 ounce body washes that retail for $5.99, and the 12 ounce liquid hand soaps and 8 ounce bar soaps that retail for $3.99.
In addition to the new look, all SoapBox products are now labeled with a “Hope Code.” Consumers can take this unique code to the brand’s website and enter it to see which project and community their purchase will support. This code provides transparency to the aid given, and engages consumers to continue online messaging and dialogue with brand.