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Annie’s makes organic pizza for whole family

BY Allison Cerra

BERKELEY, Calif. — Annie’s has introduced a line of family-sized, certified organic frozen pizza.

Annie’s said its line features organic rising crust, 8 g of whole grain in every serving and includes certified organic vegetables and meats. The line includes uncured pepperoni, four cheese, spinach and mushroom, and supreme flavors.

All four, 11.5-in. inch family-sized varieties now are available in the frozen aisle at Whole Foods Markets nationwide for a suggest retail price of $9.99.

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Clorox, Vme encourage germ prevention through ‘Hogar + Sanito en Tres Pasitos’

BY Allison Cerra

OAKLAND, Calif. — Clorox has partnered with Spanish television network Vme in an effort to encourage germ prevention among Hispanic consumers.

The "Hogar + Sanito en Tres Pasitos" campaign encourages Hispanic consumers to take part in the following three steps: get a flu shot, wash their hands and disinfect surfaces. The campaign also includes a specially commissioned song called "Hogar + Sanito en Tres Pasitos," composed by children’s music author Suni Paz and performed by Vme’s TuBebe host, Minerva Borjas, as part of two musical video vignettes that will feature Borjas and the characters from the famous Spanish cartoon series, "Las Tres Mellizas Bebes." The vignettes are airing on Vme and Clorox Latino’s Facebook page now through March.

"We thought the ‘Hogar + Sanito en Tres Pasitos’ song would be a unique and fun way for parents to entertain and teach their kids how to help keep the flu and cold viruses away," Clorox marketing manager Jay Stilwell said. "With this educational campaign, we hope to reach millions of Hispanic families as part of Clorox’s commitment to help create a healthier home for families across the country."

More information about the "Hogar + Sanito en Tres Pasitos" campaign can be found here and on the Clorox Latino Facebook page.

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EnLiven expands probiotic yogurt offering

BY Allison Cerra

CLEVELAND — A line of probiotic yogurt exclusively sold at Walmart has added new items to its lineup.

Ganenden said its EnLiven yogurt brand now includes new single-serve 6-oz. yogurts with probiotics in five varieties, including plain, blueberry, peach, strawberry and vanilla.

Suggested retail price is 78 cents per cup.

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