Anlit’s OmegaBite refines fish oil for pregnant women
Anlit on Monday launched OmegaBite, a high-DHA omega-3 supplement in a single fish-shaped chew to benefit women during pregnancy or breastfeeding.
Particularly in this category, taste of the supplement is key, the company noted. “Pregnant women in particular are very sensitive to fish oil taste and smell,” Shai Karlinski, vice president sales and marketing for Anlit, said. “We tested a range of high omega-3 developed by Anlit’s R&D experts before succeeding in creating one that can meet the growing demand for a tasty, odorless omega-3 supplements. Often, the typical size of omega-3 softgel is hard to swallow and not appealing to consumers. This unique formula helps millennial moms avoid the unpleasant aroma and aftertaste of fish-oil omega-3s and instead enjoy consuming it like a treat.”
Form and format are also important. Anlit suggested that the consumption of omega 3 supplement is challenging for consumers, particularly for women during pregnancy. The act of swallowing a large softgel, coupled with a fishy aroma leads to an aversion that prevents many pregnant or breastfeeding women from consuming this supplement, the company stated.
To answer this need Anlit’s expert R&D team developed the chew and fine-tuned it from a feminine point of view to be expressly designed for women. “Our OmegaBite, with its smooth texture, pleasant taste and high content of omega-3 DHA enables the pregnant woman to actually enjoy the intake of the essential component,” Karlinski said.
OmegaBite for pregnant or breastfeeding women is trans fat-free, nut-free, gluten-free and made from only simple ingredients. “Anlit’s OmegaBites technology overcomes challenges such as stability and unpleasant flavor and aroma, providing a tasty and-most importantly, a safe-solution for pregnant women,” noted Karlinski. “The delicious chewy matrix, also helps overcome ‘pill fatigue’, the reluctance to take nutritional supplements.”
The introduction of supplements that support new moms is up 34% worldwide, according to Innova Market Insights, Anlit reported. According to the Tel Aviv, Israel-based company, omega-3 essential fatty acids are important for the pregnant women and her fetus. The supplements are mostly known for supporting neural and cognitive function. Recent meta-analyses indicate probiotics and fish oil supplements during pregnancy and breastfeeding could help reduce the risk for food allergies and eczema in early childhood, Anlit noted.
SlimFast signs dietician to inform product innovation
SlimFast on Friday signed registered dietician Maryann Walsh as a consultant on the SlimFast Plan. Walsh will offer clinical nutrition and health expertise and help develop scientific insights in support of SlimFast meal replacement options.
“Our best ideas don’t exist yet. As we look to innovate the SlimFast Plan – we continue to unlock the science of SlimFast,” Chris Tisi, SlimFast CEO, said.
The role of SlimFast’s new registered dietician will include an interactive and social media component, as consumers will be able to chat directly with Walsh at SlimFast.com/SlimFastTogether as part of a private group that offers support and advice from its fellow members.
“It’s an honor to be involved and see firsthand people losing weight and living a healthy lifestyle following the SlimFast Plan,” Walsh said.
The SlimFast incorporates meal replacement protein shakes, smoothie mixes, bars, cookies, supplements and 100-calorie snacks into an overall weight-loss regimen outlined across its social media outlets and websites.
Operating out of Palm Beach Gardens, Fla., SlimFast was formerly held by Unilever, until the diet aid company was acquired by Kainos Capital in July 2014. Under its current ownership, SlimFast has developed a number of branded line extensions, including Advanced Nutrition, Advanced Energy, Boosters, Bake Shop and Snacks lines.
SlimFast has supported 50 clinical trials demonstrating weight loss with the use of its plan. It was awarded the ChefsBest Excellence Award for both the SlimFast Original and Advanced Nutrition ready-to-drink shakes in 2017 and 2018. The ChefsBest Excellence Award is awarded to brands that surpass quality standards established by independent professional chefs, the company stated.
Virulent, long flu season finally over
It’s a wrap. This past week influenza activity in the United States continued to decrease and is now below the national baseline for the first time since late November, according to the latest FluView report from the Centeres for Disease Control and Prevention. This season will go into the record books as one of the most virulent and longest seasons this century, the agency said.
Influenza-like illness incidences dropped from 2.5% reported last week to 2.1% for the week ended April 7. The CDC said that current data indicate that the 2017-2018 flu season peaked at 7.5% in early February. You’d have to go back all the way to the 2003/2004 influenza season to find a more virulent season. That year, illness rates crested at 7.6%.
This year, illness rates for the 2017/2018 flu season were above the national baseline for 19 consecutive weeks. Only two seasons in the past 10 years have lasted nearly as long — ILI activity for both the 2016/2017 flu season and the 2012/2013 flu season tracked above the 2.2% baseline for a total of 17 weeks.
However, the agency said flu season is not over for everybody, as seven states continue to report widespread flu activity and two states continue to experience high ILI activity.
Hospitalization rates this season also have been record-breaking, exceeding end-of-season hospitalization rates for 2014-2015, a high severity, H3N2-predominant season, the CDC said.