Anheuser-Busch relinquishes Grolsch importing to Miller
MILWAUKEE, Wis. Anheuser-Busch announced that it no longer will exclusively hold the rights to import Grolsch beers in the U.S. The company said it has agreed to a deal allowing rival Miller Brewing Co. to handle Grolsch for an undisclosed amount of money.
This change comes after Miller’s European parent company, SABMiller, acquired the owner of the Grolsch beers brand, Royal Grolsch NV, in February. The distribution deal is expected to close by Aug. 1. Financial details have not been released.
Milwaukee-based Miller will take over as importer of the complete Grolsch brand line-up.
“The time is right to end our importation of these brands,” Anheuser-Busch’s vice president of marketing, David Peacock. “It is important that our wholesalers who transition these brands are able to protect their investments. This agreement includes provisions for our distributors that will compensate them appropriately.”
Grolsch now will be granted access to Miller’s some 450 distributors. The distributors will be given the chance to stock the Dutch beer in their stores.
Anheuser-Busch is the brewer of Budweiser and Bud Light and leads the American domestic market in beer sales.
Mars Snackfood revamps Texas plant to use greener fuel
WACO, Texas Mars Snackfood yesterday announced a new plan to go green by incorporating methane gas from a local landfill into one of its plant’s energy supply. The gas will be piped to a boiler and help to fuel production operations at the plant.
During a public ceremony yesterday, the company released a public-private partnership plan between the plant and landfill to span about a decade. The methane gas recycling efforts should have great environmental benefits in the long-run, the company said. The methane could provide about 60 percent of the plant’s boiler fuel requirements for up to 25 years, according to Mars.
Todd Lachman, president of Mars Snackfood U.S., visited the plant, as well as government officials from all levels and Waco business community members.
This particular Mars plant produces Skittles, Snickers and Starburst candies.
Wish-Bone dressing giveaway aimed at encouraging healty eating
ENGLEWOOD CLIFFS, N.J. Not everyone was raised by dieticians, but parents who exhort their children to eat their greens still have a point.
Wish-Bone wants to encourage people to eat more vegetables by giving away bottles of its new Bountifuls salad dressing between May 30 and June 1.