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Anheuser-Busch to purchase Blue Point

BY Ryan Chavis

ST. LOUIS and LONG ISLAND, N.Y. — Anheuser-Busch announced that it agreed to purchase Blue Point Brewing Co., a craft brewery. The purchase will bring additional resources to Blue Point’s operations, allowing it to better meet consumer demand for its brands. Terms of the agreement were not disclosed.

Blue Point was founded by Mark Burford and Peter Cotter 15 years ago in Patchogue, N.Y., where the brewery will continue to operate.

"As we welcome Blue Point into the Anheuser-Busch family of brands, we look forward to working with Mark and Peter to accelerate the growth of the Blue Point portfolio and expand to new markets, while preserving the heritage and innovation of the brands," Luiz Edmond, CEO of Anheuser-Busch, said. "With Anheuser-Busch’s strong beer credentials, we share a commitment to offering high-quality beers that excite consumers. Blue Point brands have a strong following and even more potential."

The purchase is expected to close in early second quarter of 2014.

 

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Coke Zero celebrates the Seahawks

BY Ryan Chavis

RENTON, Wash. — The Seahawks got a surprise when they returned to clean out their lockers at their training facilities. Coca-Cola distributed commemorative, limited-edition cans of Coke Zero that featured the team logo, which mark the first world championship in the Seattle Seahawks’ history.

The commemorative cans — produced one day following the championship at the company’s Bellevue, Wash., plant — will be available in Seattle and Washington-area stores while supplies last.
 

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Post launches new cereal

BY Ryan Chavis

PARSIPPANY, N.J. — Post wants to help Americans maintain healthy digestive systems with the introduction of Great Grains Digestive Blend cereals, the company announced.  

"Research shows that 9-out-of-10 Americans are not getting enough fiber in their diets," Mark Izzo, VP research, development and innovations at Post Foods, said. "We developed Great Grains Digestive Blend cereals with fiber, active cultures and more than 85% of the daily recommended amount of whole grains per serving – three key ingredients to help support digestive health and help people feel more balanced from the inside out."

The cereals will come in two varieties:

Great Grains Digestive Blend Berry Medley includes active cultures, oat clusters and is made from whole grain barley, multi-grain flakes and berry juice. A once-cup serving provides 7 g of fiber, as well as iron and 43 g of whole grain.

Great Grains Digestive Blend Vanilla Graham contains flaxseed and active cultures, as well as whole grains and fiber from wheat and barley, rolled oats, multi-grain flakes and clusters. This variety also packs 7 g of fiber, as well as iron and 41 g of whole grains per serving.

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