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Anheuser-Busch goes greener by slashing landfill waste

BY Jenna Duncan

ST. LOUIS Anheuser-Busch has announced that it will have reduced the amount of waste that its facilities send to landfills by 22 percent—or around 2,400 tons—from the previous year by the end of 2008.

The reduction in landfill waste is part of a company-wide effort to switch solid waste byproducts to recyclable materials, and cut down on excesses in packaging, reports said.

A-B has said that its plants are now reusing and recycling such items as aluminum, cardboard, metal, plastic strapping for cases, office supplies, pallets, plastic shrink wrap, and other materials.

A-B has also stated a commitment to reducing the greenhouse gases it produced to be about 5 percent less than levels recorded in 2005 levels by 2010 in all of its U.S. plants and facilities.

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Winn-Dixie sells reloadable prepaid cards

BY Jenna Duncan

TAMPA, Fla. Winn-Dixie has announced that working with the prepaid card company nFinanSe, the Winn-Dixie nFinanse Network reloadable prepaid card now is available in all Winn-Dixie grocery stores.

A reloadable card may be purchased for $5.95. Customers can then add more money to the card account at their choosing without the requirement of a credit check or bank account. Customer service is available free of charge, however, there is a $2.95 monthly maintenance fee due for card holders.

“We are very pleased to offer this dynamic new financial product to our customers,” Winn-Dixie’s director of communications, Robin Miller, said. “The nFinanSe Discover Network program provides shoppers with value and convenience by allowing them to reload their cards every time they visit their neighborhood Winn-Dixie, and to use them wherever Discover Network is accepted. This is just one more way for us to continue earning trust and loyalty in the communities we serve.”

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Del Monte introduces new online, print ad campaign for fruit products

BY Melissa Valliant

SAN FRANCISCO Major food producer and distributor Del Monte Foods is spending $20 million on a new, comical, online and print ad campaign for its fruit products. The campaign, called “Fruit Undressed,” involves online banners on sites like Realsimple.com and People.com, portraying talking fruit that peels back its skin and says things like, “Does this skin make my butt look big?”

Smith Brothers Agency in Pittsburgh created the ads for Del Monte’s peeled and sliced fruit items, which are available in four different varieties: SunFresh, Orchard Select fruit jars, citrus bowls and Fruit Naturals fruit cups. Newly released, antioxidant-packed, 8-ounce fruit cups are filled with acai and passion fruit juices, such as pear chunks in acai blackberry juice and mixed fruit chunks in mango passion fruit juice.

Though the company normally spends less than $5 million on advertising for these products, Rodolfo Spielmann, vice president of consumer growth at Del Monte Foods, believed the increase in spending was necessary to spread word of the brand.

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