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Anheuser-Busch ads emphasize company’s environmental side

BY Alaric DeArment

NEW YORK While it has faced mixed reactions to its recent purchase by InBev, St. Louis-based brewer Anheuser-Busch hopes to win a few hearts by touting its environmental credentials in a series of advertisements featuring employees and distributors.

St. Louis-based Waylon Ads has created an advertising campaign for Anheuser-Busch to show its efforts save water and energy, use alternative fuels, recycle and conserve wildlife.

One advertisement has a manager talking about the company’s 109-year history of recycling leftover grain by feeding it to cattle. Another explains how some of the delivery trucks at a distribution center in Springfield, Mo., use propane instead of gasoline.

Anheuser-Busch was the world’s second largest brewer until its recent acquisition by Belgium-based InBev, the largest.

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Mars says it will raise prices on many candies

BY Jenna Duncan

HARRISBURG, Pa. Mars, the maker of popular candies such as M&M’s and Snickers, has said that because of the rising costs of ingredients, production and packaging, it is raising prices of several of its products.

The news of the Mars price increase comes on the heels of a similar announcement released by Hershey Co. earlier this week. Both companies had announced price hikes previously this year in January.

Mars has not named which of its items will be affected by the price increase, but did state that the price changes would begin Oct. 17 and other increases could take affect through March of next year.

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Pepsi, Starbucks plan expansion of Tazo tea distribution

BY Jenna Duncan

PURCHASE, N.Y. and SEATTLE PepsiCo and Starbucks have said that they will distribute Tazo bottled iced teas more widely beginning this fall. The move comes as a response to slowing U.S. sales of carbonated soft drinks and a move on Pepsi’s part to boost bottled beverage sales.

The two companies said they plan to give Tazo ready-to-drink teas more exposure and expand their presence beyond Starbucks coffee shops by making the teas available across the United States by mid-October.

Additionally, Starbucks, PepsiCo and Unilever will make and sell Tazo drinks, expanding on a distribution partnership already in place to handle and distribute Lipton teas.

According to the Nielsen Company, ready-to-drink tea sales grew by 6.6 percent for the year ended in July—a slowdown from three years prior. But analysts predicted that the slowdown was due more in part to lighter consumer spending of late, and they said that tea sales were likely to blossom again, once the U.S. economy rebounds.

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