Anchor Bay, Well-Pict team for cross promotion
BEVERLY HILLS, Calif. — Anchor Bay Entertainment and Well-Pict Berries have announced a cross-promotional campaign, in which fans of the "Chuggington" series can get on board with healthy eating.
With every purchase of a 1-lb. strawberry clamshell package from Well-Pict and any "Chuggington" DVD, consumers have the opportunity to receive a a $3 rebate check by mail. Additionally, Well-Pict’s packaging and other marketing and advertising materials will call out the special “Chuggington” promotion with on-pack graphics of the “It’s Training Time” DVD, as well as two other "Chuggington" titles, on 12 million strawberry packages.
“We are very excited about teaming up with Well-Pict for this special promotion that brings parents engaging, age-appropriate entertainment coupled with healthful, wholesome ‘fuel’ that young ‘Chuggington’ fans everywhere will enjoy,” said Julie Cartwright, SVP brand marketing for Anchor Bay Entertainment.
“Chuggington” is a preschool television show that airs daily on Disney Junior, Disney Channel’s new programming block designed for kids ages 2 to 7 years and their families.
Stride taps Shaun White as spokesman
EAST HANOVER, N.J. — The ridiculously long-lasting gum has tapped a snowboarding and skateboarding champion to serve as the brand’s spokesman.
Shaun White, an Olympic gold medalist, inked a two-year deal with Stride to be the gum’s official brand spokesman and will be featured in a variety of promotional activities. Stride said it is planning giveaways, digital and social media campaigns, and public relations efforts throughout the coming months.
"Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge with the unexpected and groundbreaking," said Gary Osifchin, marketing director for Stride. "We are thrilled that Shaun will be representing Stride."
Kashi introduces new fruity cereal products
LA JOLLA, Calif. — Kashi announced the launch of its Berry Blossoms cereal and cherry-vanilla cereal bars.
The company said its Berry Blossoms cereal features pillow-shaped graham cereal squares made with seven whole grains and tossed with a tasty blend of real fruit, including strawberries, blackberries and blueberries.
Kashi’s cherry-vanilla cereal bars join its TLC line of products and are made with a filling of sweet red-ruby cherries and rich Madagascan vanilla beans that are baked right into the soft-baked dough and contain 11 g of whole grains.
Kashi Berry Blossoms cereal and Kashi TLC cherry-vanilla cereal bars now are available at grocers and natural food retailers nationwide for a suggested retail price of $3.59 and $3.89, respectively.