Analyst projects increased ad spending by consumer-goods makers
NEW YORK Consumer-goods makers are looking to increase their brand awareness with more ad spending, a new report suggested.
Major consumer-products makers are expected to spend an average 9.7% of their annual sales on advertising this year, up from 8.6% in 2009, Sanford C. Bernstein analyst Ali Dibadj said in a recent research report. Why? Dibadj explained that boosting a brand’s share of advertising beyond its market share will raise that market share. Among major household products, market share stayed the same or rose 64% of the time over the past 16 quarters when a company’s advertising reach exceeded its market share by 50% or more.
In the four weeks ended March 20, overall U.S. sales of household and personal products — excluding Walmart and club stores — increased 0.2% from a year earlier, compared with a 5.4% gain in private-label sales, according to a Sanford C. Bernstein analysis of Nielsen data.
Major contenders include Procter & Gamble, Colgate-Palomolive and Kimberly-Clark.
Drank stretches its market reach to Oregon
EUGENE, Ore. The ultimate relaxation beverage will be distributed in the Beaver State.
Innovative Beverage Group, makers of Drank, said it has inked a deal with Western Beverage Co. to distribute the relaxation beverage across the state.
“It is a thrill to have reputable Western Beverage Company think so highly of Drank that they want to place it on shelves within their distribution area as a leading non-alcohol alternative,” said Peter Bianchi, CEO of Innovative Beverage Group. “We can’t wait to help Oregon ‘slow their roll’ and continue to bring our relaxation inducing product to thirsty consumers out West.”
Minute Maid Enhanced now available in single-serve bottles
HOUSTON Minute Maid has announced the nationwide availability of three Minute Maid Enhanced chilled juices and juice drinks in brand new, 12 fl. oz. single-serve bottles.
Consumers can enjoy their favorite flavors in the new, on-the-go package: Minute Maid pomegranate blueberry flavored 100% fruit juice blend of five juices, Minute Maid pomegranate lemonade and Minute Maid strawberry kiwi flavored juice drink.
“Health-conscious consumers desire great-tasting beverages that will give them an edge and help them feel their very best,” said Mike Saint John, Minute Maid business unit president. “Whenever you need something nutritious and refreshing and you’re on the go, Minute Maid Enhanced single-serve varieties are the perfect option.”
Minute Maid Enhanced 12 fl. oz. single-serve bottles are available nationwide in supermarkets and mass merchandisers at a suggested retail price of $1.59. Additionally, all five varieties of Minute Maid Enhanced juices and juice drinks, which also includes Minute Maid pomegranate flavored tea and Minute Maid Heart Wise orange juice, are available in 59 fl. oz. multi-serve bottles, nationwide.
In the coming months, the Minute Maid Enhanced product line, including the new single-serve bottles, will be supported with an integrated marketing campaign that includes point of sale, direct consumer engagement initiatives and advertising.