Ampro develops new Clear Ice hair styling line
MEMPHIS, Tenn. — Ampro Industries, the maker of protein styling gels and the Shine ‘n Jam product line, has expanded its portfolio with the new Clear Ice brand.
Building off the strength of clear protein styling gel, Clear Ice, Ampro created a protein-free version that remains alcohol-free and has been enhanced with coconut oil to make the Ultra Hold gel more moisturizing and flake free.
To accompany the new Clear Ice Coconut Oil Styling Gel, is a Foaming Wrap Lotion, Oil-Free Gloss Spray, Shining Serum and Thermal Styling Spritz, which are all free of alcohol, parabens, proteins and dyes.
According to the manufacturer, the products can be used on natural, chemically processed or color treated hair, wigs and extensions.
ICMAD inks partnership with NSF International
NEW YORK — The Independent Cosmetic Manufacturers and Distributors Association has announced a new partnership with NSF International, which will provide ICMAD members with access to the recently launched NSF Cosmetics and Personal Care Program.
In February, NSF International announced the launch of the program to provide auditing, training, product testing, claim substantiation and certification services to enable manufacturers to improve the quality and safety of their products, and retailers to strengthen the oversight of their cosmetic and personal care suppliers.
“As NSF International enters its 70th year and ICMAD celebrates its 40th anniversary, our two organizations have agreed to cooperate to extend NSF’s scientific and technical expertise in testing, quality management systems, regulatory compliance and training to ICMAD members,” stated Pamela Busiek, president and CEO of ICMAD. “These services will assist our members in achieving access to new export markets in addition to keeping pace with consumer demands for safer cosmetics and personal care products.”
To celebrate the new partnership, NSF is offering ICMAD members assistance with GMP compliance and discounts on GMP courses and training. Other services and support will also be made available to ICMAD members at discounted pricing.
Brands boost body razor offerings
Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.
(For the full category review, including sales data, click here.)
“The big news for us was the razor and blade deflation, and declines that we saw for the quarter are much more than we expected. … Our assessment on razors and blades right now is there’s loaded pantries. The discounting to get those loaded pantries is abating,” Energizer Holdings’ CEO Ward Klein told analysts during the company’s first-quarter conference call in late January.
Klein noted that among the launches this year will be the Hydro Groomer, a 4-in-1 shaving tool to groom all areas of the body. Energizer, however, isn’t alone in its efforts.
In February, Procter & Gamble launched its Gillette Body razor, marking the brand’s first razor designed for bodies. According to a recent study conducted by Gillette, 73% of U.S. men have shaved or trimmed some part of their body before, and 84% of men who currently shave at least one body part say they shave it year-round.
Complementary products include the Gillette Body Non-Foaming Shave Gel and Gillette Body 2-in-1 Wash and Shave.
“We’re building out a full line of shave products, of pre- and post-shave products, and we’re expanding grooming products and trimmers to meet the needs of men who are interested in facial hair or grooming their facial hair or grooming more than their faces,” said P&G chairman, president and CEO A.G. Lafley during its
Consumer Analyst Group of New York Conference in late February.
Meanwhile, HYD for Men is celebrating expanded distribution of its Razor Shield, which hit 183 Meijer stores in February. Razor Shield is a shaving companion that helps create a liquid barrier to protect the blades.
Unilever’s Dove has entered the competitive landscape with its new Dove Men+Care Expert Shave range, which marks the brand’s first advanced, three-step shave experience.