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Living Proof names Grace Ray CEO
NEW YORK — Beauty company Living Proof, which is co-owned by actress Jennifer Aniston, has promoted chief marketing officer Grace Ray to serve as CEO, effective Sept. 19.
Ray succeeds Jill Beraud, who will be leaving the company.
Serving as chief marketing officer since 2011, Ray has been instrumental in the company's growth and success over the past several years. Working closely with the entire Living Proof team, Ray delivered a portfolio of products, increased the brand's awareness and leveraged Aniston in marketing campaigns to drive double-digit sales growth, the company stated.
"The board and everyone at Living Proof thanks Jill for her leadership and wishes her all the best in her next endeavor," stated Jon Flint, chairman and co-founder. "The board and I believe that Grace is uniquely qualified to drive Living Proof to be a global brand. Not only has Grace proven she is a talented marketer, but she also has a sharp business acumen, is a strong operator, and has incredible passion for our mission of making women the 'Living Proof' that our products truly work."
Ray has more than 17 years of experience working for such consumer goods and beauty companies as L'Oréal, Nestle and Estee Lauder. Prior to joining Living Proof, Ray served as VP of global marketing for Smashbox, helping build the brand into a global cosmetics firm acquired by Estee Lauder in 2010.
"It's been exciting and rewarding, over the last several years, to see our hair care business grow so rapidly at Sephora, Ulta and salons, as well as enter the professional skincare category," Ray said. "I believe in our founding vision of creating a science based beauty brand. My goal will be to continue to build awareness for the brand globally and leverage the suite of powerful patented technologies we've created to deliver meaningful solutions for consumers worldwide."