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AmerisourceBergen launches first-ever advertising campaign

BY Michael Johnsen

CHESTERBROOK, Pa. — AmerisourceBergen on Tuesday launched it’s first-ever comprehensive advertising campaign. AmerisourceBergen’s new campaign graphically illustrates how the company’s diverse range of expertise and skills complement each other to create a strong, dynamic and unified brand. 
 
In addition to sourcing and distribution, AmerisourceBergen provides complementary pharmacy, practice and manufacturer solution services that are highlighted in the campaign for the ways they enhance patient’s lives. 
 
“We’ve created a bold, new way to describe the essence of who we are, what we do and the value we provide to our customers and partners across all aspects of healthcare delivery,” said Steve Collis, president and CEO of AmerisourceBergen. “I’m proud to share the stories of our knowledge, reach and partnership — our core differentiators — and how we are responding to a more consumer-driven healthcare environment as an opportunity to shape healthcare delivery for our customers and for patients around the world.” 
 
The advertising campaign hinges on the concept of mirrored words describing opposite but complementary assets — such as horsepower and brainpower, computers and compassion, hindsight and foresight — that enable AmerisourceBergen to improve product access, increase supply chain efficiency and enhance patient care. 
 
“Our campaign is a natural extension of the creativity and innovation we bring to our customers,” said Gina Clark, chief marketing officer at AmerisourceBergen. “We present these concepts as examples of our dynamic approach and with proven results and solutions, ranging from our global pharmaceutical sourcing capabilities to a self-service tool that eases the lives of hemophilia patients. This campaign gives us a voice to speak about how we work collaboratively every day from clinical trials, to commercialization, to patient support and everything in between. … We believe everyone is a consumer, and we are excited to reintroduce our breadth and depth and our impact on patients to consumers who happen to work in the healthcare industry.” 
 
To learn more about the campaign, visit: www.ItTakesAmerisourceBergen.com.
 
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Living Proof names Grace Ray CEO

BY Antoinette Alexander

NEW YORK — Beauty company Living Proof, which is co-owned by actress Jennifer Aniston, has promoted chief marketing officer Grace Ray to serve as CEO, effective Sept. 19.  

Ray succeeds Jill Beraud, who will be leaving the company. 

Serving as chief marketing officer since 2011, Ray has been instrumental in the company's growth and success over the past several years. Working closely with the entire Living Proof team, Ray delivered a portfolio of products, increased the brand's awareness and leveraged Aniston in marketing campaigns to drive double-digit sales growth, the company stated.

"The board and everyone at Living Proof thanks Jill for her leadership and wishes her all the best in her next endeavor," stated Jon Flint, chairman and co-founder. "The board and I believe that Grace is uniquely qualified to drive Living Proof to be a global brand. Not only has Grace proven she is a talented marketer, but she also has a sharp business acumen, is a strong operator, and has incredible passion for our mission of making women the 'Living Proof' that our products truly work."

Ray has more than 17 years of experience working for such consumer goods and beauty companies as L'Oréal, Nestle and Estee Lauder. Prior to joining Living Proof, Ray served as VP of global marketing for Smashbox, helping build the brand into a global cosmetics firm acquired by Estee Lauder in 2010.

"It's been exciting and rewarding, over the last several years, to see our hair care business grow so rapidly at Sephora, Ulta and salons, as well as enter the professional skincare category," Ray said. "I believe in our founding vision of creating a science based beauty brand.  My goal will be to continue to build awareness for the brand globally and leverage the suite of powerful patented technologies we've created to deliver meaningful solutions for consumers worldwide."

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AstraZeneca’s Bydureon pen now available in pharmacies

BY Ryan Chavis

WILMINGTON, Del. — AAstraZeneca's once-weekly Bydureon (exenatide extended-release for injectable suspension) pen now is available in pharmacies across the United States, the company announced. The 2-mg prescription medicine is approved by the Food and Drug Administration as an adjunct to diet and exercise to improve glycemic control in adults who have Type 2 diabetes. 
 
“Bydureon is the first once-weekly treatment option for adults with Type 2 diabetes, and Bydureon pen now offers the same continuous release of exenatide in a pre-filled device,” said John Yee, M.D., VP, head of medical affairs, U.S. diabetes, AstraZeneca. “Bydureon has been shown to provide significant HbA1c reduction and, although not a weight-loss medicine, the additional benefit of weight loss.”
 
Bydureon is a pre-filled, single-use pen injector that contains the same formulation and dose as the Bydureon single-dose tray. The pen eliminates the need for the patient to transfer their medication between a vial and syringe during the process of self-injection. The Bydureon single-dose tray is still available for current and new patients, the company stated. 
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