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AmericanGreetings.com offers personal touch of handmade cards with new innovation

BY Allison Cerra

CLEVELAND American Greetings is encouraging customers to use its create-and-print service on its Web site this Mother’s Day.

AmericanGreetings.com said its Create & Print membership is an easy, affordable and convenient way for consumers to create and print quality paper cards. Consumers can purchase a one-year membership to the Create & Print service for only $19.99, which gives them an unlimited use of the more than 400 designs available for any occasion. Consumers only need a computer, Internet access and a printer –– there are no additional software or downloads required, American Greetings said.

“This is the first time we have offered our printable cards for Mother’s Day within the new, easy-to-use platform, and we are very excited for consumers to take advantage of them,” said Michael Waxman-Lenz, SVP and general manager of AmericanGreetings.com. “Our members have told us that greeting cards are a perfect way to reflect the strong emotions of love and appreciation they have for mom. And with the printable offerings, creating the perfect card for mom is easier and more fun than ever before.”

Visit http://www.americangreetings.com/printables for additional information.

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Hannaford cuts the trans fats from private-label products

BY Alaric DeArment

SCARBOROUGH, Maine Hannaford Supermarkets is removing artery-clogging trans fats from its private-label products, according to published reports.

The Associated Press reported Monday that Hannaford had removed the fats from nearly 300 food items.

The chain, owned by Belgium-based Delhaize Group, operates 173 stores in New England and New York and employs 27,000 people, according to its Web site.

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Estracell Wedge Edge sponge now available at retailers nationwide

BY Allison Cerra

WALLED LAKE, Mich. Armaly Brands has expanded the distribution of its Estracell Wedge Edge sponge.

The Wedge Edge sponge, a multi-surface, no scratch scrub sponge that features a patent-pending, 30-degree angle shape that reaches deeper into hard-to-get-to corners and crevices, now will be available at such retailers as Walmart, Winn-Dixie, Spartan Stores, Publix.

“Consumer demand has driven retailers to make the Wedge Edge available in outlets nationwide,” said John Armaly Jr., president of Armaly Brands.  “As more consumers discovered the product’s distinctive shape which allowed them to clean those hard-to-get-to areas and experienced the advantages of the Estracell material the demand for the product really took off.  We had reports from buyers telling us that customers were asking for the product which was really a key component in allowing us to secure additional distribution.”

Armaly also is the maker of cleaning products Brillo, Auto Show and Armaly ProPlus.

 

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