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American Licorice announces new fruit candies

BY Ryan Chavis

LA PORTE, Ind. — American Licorice Co. has announced the launch of Fruit Vines Bites — bite-size, chewy candies with a fruit flavor.

"We wanted to develop a soft, chewy, fruity candy that would appeal to candy lovers everywhere," said Stephanie Louie, Red Vines brand manager. "The bite size pieces are perfect for a quick treat to help everyone bring a sweet celebration to their day."  

Fruit Vines Bites are available in two flavors, strawberry and cherry, and come in three sizes: a 2-oz. single serving, a 5-oz. hanging bag and a 10-oz. re-sealable stand-up bag. Shoppers can find the candy at national retailers like Walmart, Kroger, Target and Walgreens.

 

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Budweiser reveals global campaign

BY Ryan Chavis

NEW YORK — Budweiser on Wednesday revealed the brand’s global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser’s Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

"While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion," said Andrew Sneyd, global vice president, Budweiser. "With the Rise as One campaign, Budweiser celebrates the world’s favorite game and its role in inspiring fans to celebrate the moments that unite us as a global community." 

The Rise as One campaign will be revealed to a national audience with the first of multiple new TV spots airing online on March 5, 2014. It will be supported by out-of-home content, which the company said will showcase the passion of fans across the globe as they unite to celebrate the tournament.

Budweiser also has unveiled its packaging for the tournament, which features the FIFA World Cup trophy. The limited edition aluminum trophy bottle will be introduced in more than 40 countries. The brand’s packaging also includes limited edition glass bottles, cans and secondary packaging.
 

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Bear Naked expands flavor offerings

BY Ryan Chavis

BATTLE CREEK, Mich. — Bear Naked — a supplier of granola, trail mix and cookies — has introduced the new Honey Almond Protein flavor, which combines whole-grain oats, honey and roasted almonds and packs 10 g of protein per serving. 

"We know that our fans are increasingly looking for deliciously real foods that provide protein as a way to stay fueled and ready for whatever adventure they choose, whether they’re hitting the slopes or the trail," said John King, Bear Naked marketing director. "We’re passionate about creating natural, great-tasting foods that power active lifestyles and help you ‘One Up’ your adventures."

Bear Naked products are available at retailers nationwide. The new flavor is sold in 11.2-oz. packages and will appear join the existing roster of eight granola flavors offered by the company.

 

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