News

American Greetings, Taylor Swift celebrates the holidays

BY Allison Cerra

CLEVELAND — Warm holiday sentiments can be found in the greeting card aisle this season with a new collection of cards written and inspired by Taylor Swift for American Greetings.

Taylor Swift’s collection once again expands with 10 new cards, a boxed cards collection and a collector’s edition Heirloom Christmas tree ornament. The new seasonal cards feature such winter scenes as holiday cookies and snow-covered Christmas trees, each with a heartfelt message inside.

The new boxed cards collection include the "heart hands" image, this time adorned with a pair of red gloves. The Taylor Swift Heirloom ornament features a depiction of a scene from Swift’s "Love Story" video and plays the award-winning song.

"This year we focused on pairing fun and iconic imagery with Taylor’s holiday sentiments to ensure a collection that is sure to delight friends and family," said Lindsay Kalback, a member of Taylor Swift’s brand management team at American Greetings. "The holidays are the perfect time to celebrate the important relationships in our lives, and we know that fans of Taylor’s cards will find the perfect way to do just that."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Kodak gets personal

BY Allison Cerra

ROCHESTER, N.Y. — Kodak is introducing a new innovation that provides consumers with ways to give greeting cards a personal touch.

Kodak’s new personal greeting cards give consumers a variety of ways to quickly customize and print personal cards in seconds at select in-store Kodak picture kiosks nationwide. Customers can create cards in three easy steps:

  • Touch the screen on the kiosk;

  • Select an occasion and the preferred style of the card; and

  • Begin the personalization process.

Kodak offers customers top-name designs, including Bonnie Marcus Collection, Shade Tree Greetings and Fravessi Greetings, in addition to customizable and writeable designs that allow for the placement of a personal photo on the inside cover of the folded card.

"We are really excited to announce our new Kodak personal greeting cards, which enable consumers to personalize their greeting cards and have them professionally printed in seconds," said Rowan Lawson, director of worldwide marketing for retail systems solutions at Eastman Kodak Co. "With this new solution, and with our industry-leading designer partners, such as Bonnie Marcus, we’re transforming the experience of creating a greeting card, moving from a static message to one that conveys true emotion and embraces the creativity of each consumer’s individuality."

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

P&G, Walmart launch Operation Family Connect with USO’s help

BY Allison Cerra

CINCINNATI — A consumer products giant and a big-box retailer are looking to connect deployed members of the U.S. military with their families during the holiday season, with help from the United Service Organizations.

Operation Family Connect, which will help families connect by bringing much-needed improvements to communications technology and resources overseas, was developed by Procter & Gamble and Walmart with the help from the USO. P&G and Walmart said their partnership with the USO will unite families by providing increased talk time for troops and families with prepaid phone cards, increasing the number of phones that are available, and with an improved satellite-based phone network at USO centers in Southwest Asia.

In line with the launch of Operation Family Connect, the program’s website, Operationfamilyconnect.com will debut "Operation Family Connect: Road to Reunion," a series of six Web videos that follow the lives of three military families as they anticipate the return of their family members from Iraq.

"We are delighted to partner with P&G and Walmart this holiday season," said Sloan Gibson, president of the USO.  "And with the help of both companies, we were able to increase public awareness of USO programs, substantially improve the ability to provide family connection through talk time and continue our mission of lifting the spirits of our troops and their families around the world."

Operation Family Connect builds on P&G and Walmart’s relationship.In April, the companies launched Family Movie Night, a series of made-for-TV movies for families to enjoy together.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?