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American Greetings gets digital

BY Allison Cerra

CLEVELAND — American Greetings is introducing digital slideshow cards for Mother’s Day.

The cards, which are available in both preloaded and customizable versions, feature full-color LCD displays, high-quality audio and multi-image slideshows set to music.

In the customized version, up to 50 photos can be uploaded through a self-contained 1-in. retractable USB cord. The photos then are displayed on an 1.8-in. LCD screen. Instrumental music and the customized slideshow automatically play each time the card is opened. The card is rechargeable and does not require software installation.

The preloaded version partners bright images and songs. One card, set to the tune of "The Way You Do The Things You Do," shows images of all of the fun, loving things that moms do, while another card shows a mother bird taking a colorful journey through a park and returning to her nest to the tune of "What a Wonderful World."

Both versions of the digital slideshow cards are available at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.

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Hostess makes room for lemon meringue flavor on shelves

BY Allison Cerra

IRVING, Texas — Consumers have helped Hostess add a new Twinkie flavor to its lineup.

Based on its Hostess Twinkie Mania sweepstakes, the snack brand will debut lemon meringue Twinkies next year for a limited time.

Lemon meringue edged out the raspberry tart, cookies ‘n creme and blueberry pie flavors.

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Lance introduces campaign targeting on-the-run moms

BY Allison Cerra

CHARLOTTE, N.C. — Sandwich cracker brand Lance has teamed up with lifestyle expert Colleen Burns to kick off the Mom on the Run Loves Lance campaign.

The fully integrated marketing campaign, which kicked off in mid-April and will run through June, will include a Facebook page and a microsite (MomsLoveLance.com), where consumers can access springtime fun tips, videos with Mom on the Run Burns and weekly parenting discussions.

“As a busy mom, I know that taking advantage of small windows of free time together requires a little planning and lot of creativity,” Burns said. "But, I know if I have a few good ideas in mind and some quick sensible snacks on hand, like Lance Sandwich Crackers, my boys [ages 6 to 16 years] and I are ready for fun at a moment’s notice."

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