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American Dental Education Association, TheraBreath announce fellowship recipients

BY Antoinette Alexander

SAN ANTONIO — The American Dental Education Association has announced the first class of the ADEA/TheraBreath Student Research Fellowships, recognizing five dental and hygiene students for their proposed clinical research project in the areas of xerostomia or halitosis.

ADEA presented the Fellowships on March 18 at the 2014 ADEA Annual Session & Exhibition in San Antonio.

"Engaging with the next generation of dentists and hygienists who will go on to make meaningful contributions to clinical research in xerostomia and halitosis is crucial to improving clinical practice," said Stephen K. Young, chair of the ADEA board of directors. "It is a privilege to recognize these five students who have demonstrated a commitment to their own academic achievement. ADEA is also grateful for the generous support of the TheraBreath brand to help us offer fellowships that aid students and our member institutions in advancing this important area of dental research."

The 2014 recipients are:

  • Muntather Alameedi, University of Michigan School of Dentistry

  • Susan Badanjak, Forsyth School of Dental Hygiene, MCPHS University

  • Antoinette DePetro, University of Michigan School of Dentistry

  • Luke Shaw, University of Michigan School of Dentistry

  • Cassandra Stewart, Meharry Medical College School of Dentistry


Created in 2013, each ADEA/TheraBreath Student Research Fellowship stipend will be paid to the student’s dental or dental hygiene school to support the student’s basic science or clinical research project in the areas of xerostomia, halitosis or both. Harold Katz, founder of the California Breath Clinics and creator of TheraBreath, pledged $10,000 to fund the new student research scholarships.

 

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Pro golfer Maiya Tanaka, Katherine Cosmetics announce endorsement deal

BY Antoinette Alexander

SAN DIEGO — Pro golfer Maiya Tanaka has inked an endorsement deal with Katherine Cosmetics, a new entrant into the cosmetics and beauty industry founded by Katherine “Annie” Finch, a 23-year Estee Lauder veteran.

Tanaka will be featured as a brand ambassador for Katherine Cosmetics in trade, print and online advertising for the company’s K-Sport Beauty product line. Tanaka will make numerous appearances on behalf of Katherine Cosmetics as part of the current Symetra Tour season.

During her competitive rounds on the Symetra Tour, Tanaka will use Katherine Cosmetics products exclusively and will prominently display the company’s logo on her golf bag, apparel and visor.

Katherine Cosmetics features two product lines, Everyday Beauty and K-Sport Beauty, as part of its lifestyle collection designed for active women on the go. Another product line, Date Night Beauty, is set for release next year.

 

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Heel debuts allergy relief and alertness products

BY Ryan Chavis

ALBUQUERQUE, NM — Heel Inc., a homeopathic pharmaceutical company, announced the debut of ClearLife allergy relief and WellMind calming and alertness aid brands.

The ClearLife line melds three of the company’s allergy relief products under a single brand: ClearLife Nasal Spray (previously sold as Luffeel), ClearLife Tablets (previously sold as Adrisin) and ClearLife Eye Drops (previously sold as Oculoheel). The new packaging includes green branding and comes with a manufacturer’s suggested retail price of $11.99.

 

“With allergy season right around the corner, families can depend on ClearLife products to alleviate pesky allergy symptoms like congestion, runny nose and itchy, watery eyes,” said Cliff Clive, CEO of Heel Inc. “We’re also pleased to announce the latest addition to our impressive portfolio of homeopathic treatments — the WellMind product line. Heel is proud to offer consumers affordable and effective symptomatic relief without the common side effects of some over-the-counter medicines.”

The WellMind line includes WellMind Alertness, a new product formulated with natural ingredients to help restore mental focus and mental clarity. WellMind Calming — previously sold as Neurexan — provides temporary relief for minor, occasional nervous tension and irritability. 

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