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American Crew founder David Raccuglia returns as creative consultant

BY Antoinette Alexander

DENVER — Men’s grooming brand American Crew has announced the return of company founder David Raccuglia as a key creative consultant.

In his new role, Raccuglia will take his place behind the camera as the photographer of American Crew, and will lead additional photography projects with other Revlon brands. He will use his category expertise with the marketing and education teams to further the brand’s commitment to innovation and imagery for both American Crew and Style Masters, a Revlon professional brand.

"We welcome David back to the Revlon family, and look forward to his creative expertise to expand our professional brand portfolio," stated Martin Flaherty, GM, Revlon Professional Brands, USA.

Raccuglia launched American Crew in Chicago in 1994. The initial six products — Daily Shampoo, Daily Conditioner, Texture Creme, Firm Hold Styling Gel, Light Hold Styling Gel and Pomade — were met with rave reviews. During his time away from the company, Raccuglia continued his work as a fashion photographer and an industry authority on men’s grooming.

 

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Former Aurora Health Care exec named QuadMed president

BY Antoinette Alexander

SUSSEX, Wis. — QuadMed, a provider of onsite, near site and shared site employer-sponsored health-and-wellness solutions, has appointed Sue Buettner as president, succeeding Tim Dickman, who is leaving the company.

Buettner brings more than 20 years of healthcare industry experience to her new QuadMed leadership role. Most recently, she was a SVP of Aurora Health Care, Wisconsin’s largest healthcare system. Simultaneously, Buettner served as president of Aurora Health Ventures, the for-profit division that manages Aurora’s retail clinics, pharmacies, vision centers, mobile diagnostics and imaging services, and temporary staffing services.

"I am pleased that Sue will be joining QuadMed to continue building on its remarkable trajectory of growth and success in the marketplace," stated Joel Quadracci, chairman, president and CEO of Quad/Graphics, QuadMed’s parent company. "Sue is a proven, capable leader who shares our commitment to redefining healthcare during this transformational time in the healthcare industry. She understands and supports the value of our model, which is focused on improving the quality of patient care and outcomes while reducing overall costs.

"As Sue steps in as QuadMed’s president, I want to thank Tim Dickman for all he has done to grow QuadMed on a national scale, now with nearly 100 onsite, near site and shared clinic locations in multiple states," Quadracci added.
 

 

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Walmart focuses on organic foods with Wild Oats

BY Mike Troy

BENTONVILLE, Ark. — The Wild Oats brand will begin appearing on Walmart shelves this month as the retailer plans to offer 100 low priced organic dry grocery items.

The products are said to be priced at least 25% less than comparable organic items offered at other retailer, according to Walmart. Roughly 90% of the products will be branded as Wild Oats Marketplace Organic and include canned vegetables, spices and other dry grocery products. Walmart also plans to offer items branded simply as Wild Oats Marketplace which will include products with simple and real ingredients such as ready-to-prepare skillet meals. A third variation called Wild Oats Marketplace Original said to offer new and uniquely formulate items will be available later this year, according to Walmart.

“We know our customers are interested in purchasing organic products and, traditionally, those customers have had to pay more,” said Jack Sinclair, EVP of grocery at Walmart U.S. “We are changing that and creating a new price position for organic groceries that increases access. This is part of our ongoing effort to use our scale to deliver quality, affordable groceries to our customers.”

The Wild Oats brand, while familiar to those in the retail industry, will be less familiar to Walmart shoppers. Wild Oats was an operator of 110 natural and organic food stores until 1997 when it was acquired by Whole Foods. Entities controlled by investor Ron Burkle’s Yucaipa Companies owned 18% of Wild Oats at the time. The Federal Trade Commission sought to block the deal, but by late 2007 Whole Food prevailed and the following year the Wild Oats banner vanished from the retail landscape as stores were converted to the Whole Food name. The Wild Oats name resurfaced in December 2011 when Burkle’s Yucaipa Companies created Wild Oats Marketing, LLC., which is led by CEO Tom Casey.

“By partnering with Walmart, Wild Oats is starting a movement that makes it easier than ever for customers to access affordable organic and natural products,” Casey said. “Our availability at Walmart will allow us to finally pass along scalable savings directly to consumers. We are reinvigorating our brand by bringing great tasting Wild Oats products to more customers than ever before.”

The introduction of the Wild Oats brand is reminiscent of a similar organic push Walmart made in 2006. At the time, an expansion of organic offerings in the fresh department were supported with a national ad campaign featuring the tag line, “What will you bring to the table?”

That same year, Walmart touted the introduction of organic baby products such as infant formulas and Gerber brand food along with organic cotton apparel. Then, as now, the value proposition to shoppers was all about putting organic products within reach of cost-conscious shoppers.

 

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