BEAUTY CARE

‘American Chopper’ star designs bike after Bic’s Flex4 shaver

BY Allison Cerra

SHELTON, Conn. — The star of "American Chopper: Senior vs. Junior," has dedicated a motorcycle themed after Bic’s Flex4 men’s shaver.

Paul Teutul Sr., who owns Orange County Choppers, unveiled the bike after Bic’s promotion of the Flex4 shaver through its Bic 4 Good program. The program hosted an event at OCC headquarters in Newburgh, N.Y., and allowed participants to experience the Bic Flex4 shaver firsthand when they shaved their heads, beards and mustaches.

The promotion also gave Bic the opportunity to support the OCC Foundation by committing to a financial donation on behalf of all the employees that shaved. The OCC Foundation supports both national and local charities within the Newburgh, N.Y., community.

“The chance to participate on ‘American Chopper’ and have a BIC Flex4 chopper built is an incredible opportunity for the men’s shaver brand,” said Jamie Kistner, senior brand manager of shavers at Bic. “Through this branded integration, Bic Flex4 received national and international televised exposure with our key target audience: men ages 18 to 35 years.”

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New survey finds women enjoy ‘me-covery’

BY Allison Cerra

NEW YORK — It seems that most women are focusing on themselves by emphasizing their health and well-being as the economy is entering a post-recessionary phase, according to a new survey.

Saatchi & Saatchi Wellness and Health magazine, a Time Inc. publication, found that among 1,000 female consumers, 92% still felt negatively impacted by the economy; however, 64% were committed to making a positive change and taking better care of themselves by eating right, staying physically fit, looking good to feel good and having fun. This result, which Saatchi & Saatchi Wellness and Health called the "me-covery," marks a shift in consumer behavior from a time when most women were more focused on "surviving the day" (in 2009).

"The ‘me-covery’ indicates a new consumer era has begun, and at its core is how people treat themselves," said Ned Russell, managing director of Saatchi & Saatchi Wellness. "Unlike one year ago, when in the grip of the Great Recession consumers defined their own wellness mostly in terms related to economic security, today they’re defining wellness through lifestyle choices that have them feeling and looking better. We’re seeing a pronounced lifestyle shift that we believe will have longevity."

Other indicators of the "me-covery" included:

  • 54% of respondents are buying more healthy food, with 47% choosing to buy organic foods more often, despite the extra expense and continued economic uncertainty;

  • Nearly half of those surveyed are buying more hair care (47%), skin care (45%) and oral care products (51%) to enable them to look good despite life’s pressures. Those respondents also regard "value for money" and "product quality" as the key brand characteristics that influence their purchases;

  • 48% of respondents are committed to working out more on their own and are getting inspiration and motivation online with music, workout videos and interactive gaming systems;

  • 86% of respondents are doing more online health research on their own (up 47 points from 2009), and 79% now see their doctor regularly (up 21 points); and

  • 64% of respondents are buying prescription medication (up 16 points from 2009), and 48% are buying more vitamins (up 27 points).

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Yardley of London debuts two new scents, updates packaging

BY Rozanne Gelbinovich

STAMFORD, Conn. — Yardley of London, the luxury bath products division of Lornamead, has announced the launch of two new scents for 2011. Pomegranate rose and cocoa butter will join Yardley’s line of moisturizing bath bars, which feature natural botanicals and essential oils.

The pomegranate rose bar is infused with natural antioxidants and is enriched with oatmeal to smooth and revitalize skin. It produces a rich, fragrant lather that will cleanse, beautify and nourish skin, according to the company. The cocoa butter bar delivers rich and creamy moisturizing properties with pure cocoa butter, shea butter and vitamin E.

The entire Yardley line also has received updated, vibrant packaging, which includes 100% recyclable boxes with bolder colors and bright botanical illustrations. The new packaging helps communicate Yardley’s distinct soap scents and product benefits, according to the company.

"We know women are looking for bath products that offer superior cleansing with ‘good-for-you’ ingredients, while making their skin feel younger and healthier. Yardley’s new products will deliver on that promise," said Randy Sloan, president of Lornamead. "The new packaging we created will make it easier for women to identify their favorite Yardley scent, while encouraging women to try our entire line of bath bars that will delight their senses and create a more luxurious bathing experience."

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