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America voted, and the next flavor of M&M’s hitting shelves is …

BY Gina Acosta

HACKETTSTOWN, N.J. — M&M's is celebrating its 75th anniversary by launching a new flavor chosen by more than 1 million Americans.

Starting in August, the Coffee Nut flavor will join M&M'S Original Peanut, which was first introduced in 1954, on shelves at retailers nationwide. Coffee Nut defeated two other peanut-flavored challengers – Honey Nut and Chili Nut to win consumers' votes.

"We are so thrilled that our fans helped to shape our brand's vibrant future," said Tanya Berman, director, M&M'S Brand. "Flavor Vote was the perfect campaign to show how much we value our fans' opinion. The brand is looking forward to adding Coffee Nut to our peanut flavored line up in August."

Once fans cast their vote for their favorite new M&M'S Peanut flavor, they were entered for the chance to win $100,000 and earn the title of the official M&M'S Taste Tester. This year's official winner is Jason Y. from Raleigh, N.C.

Fans can purchase M&M'S Coffee Nut at retailers nationwide in early August.  

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Mondelez International names PPG veteran to board

BY Gina Acosta

DEERFIELD, Ill. — Mondelez International has appointed the former executive chairman of PPG Industries as a new member of Mondelez's board.

Charles E. (Chuck) Bunch's appointment is effective Sept. 1.  Bunch, 66, recently announced his retirement as executive chairman of the board at PPG Industries, Inc., also effective Sept. 1.  He served as PPG's chairman of the board and CEO from 2005 to 2015.  With this addition, the Mondelez International board will have 14 directors, 13 of whom are independent.

"Chuck is another strong addition to our world-class board of directors," said Irene Rosenfeld, chairman and CEO.  "His strategic skills and strong operational and cost-management expertise will be instrumental as we continue to create value for our shareholders by leveraging our portfolio, reducing costs and investing in growth."

After joining PPG in 1979, Bunch held positions in finance and planning, marketing, and general management in the United States and Europe during his first 15 years with the company. He was named Vice President of Architectural Coatings in 1994, and VP, Fiberglass, in 1995. Bunch was elected Senior Vice President of Strategic Planning and Corporate Services in 1997, and Executive Vice President, Coatings, in 2000. In 2002, he was named President and Chief Operating Officer.  During his tenure as Chairman and CEO from 2005 to 2015, Total Shareholder Return at PPG Industries averaged nearly 15 percent a year.

Bunch is a member of the Boards of Directors of ConocoPhillips, Marathon Petroleum and the PNC Financial Services Group. He is a former Director of the H.J. Heinz Company Board, a former member of the University of Pittsburgh Board of Trustees, and a former Director and Chairman of the Federal Reserve Bank of Cleveland, the National Association of Manufacturers and the American Coatings Association.

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Bazooka launches omnichannel campaign with ‘Ice Age 5’

BY Gina Acosta

NEW YORK — Bazooka Candy Brands is leveraging the popularity of the upcoming Ice Age 5 film with an exclusive omnichannel program.

Bazooka Candy Brands will bring the program to life with an Ice Age: Collision Course-themed television commercial, retail display merchandising and online advertising campaign that will drive to a fun, online Ice Age-theme game, Candy Collision, at Candymania.com.

"Twentieth Century Fox is excited to once again be partnering with Bazooka Candy Brands for our iconic Ice Age movies,” said Zachary Eller, SVP, marketing partnerships, Twentieth Century Fox.  “We think the promotional concept and the incredible retail activation makes this a very fun way to bring Ice Age to life with families this summer!”

The partnership will feature limited edition Ice Age: Collision Course -themed packaging across some of Bazooka Candy Brands’ top-selling candies – Ring Pop, Baby Bottle Pop, Jumbo Push Pop, Juicy Drop Pop and Ring Pop Gummies.  Ice Age: Collision Course branded merchandisers featuring Manny, Sid, Scrat and the rest of the herd are available at retailers nationwide.

Supported by a robust integrated marketing campaign, the Candy Collision game, inspired by the film, is available exclusively for play on CandyMania.com. The multi-level game is set against the backdrop of various scenes from the film and lets users select one of four Ice Age hero characters.

This newest installment in the blockbuster animated feature series, Ice Age 5, opens on July 22. Ice Age is the second highest-grossing animated film franchise of all time, with over $2.8B worldwide. 

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