AMBI Skincare to sponsor TV special
SKILLMAN, N.J. AMBI Skincare, a Johnson & Johnson Consumer Products brand for ethnic women, is sponsoring “America’s Ethnic Skin: An Al Roker Health Special” that will air on NBC Local Media stations on May 24.
Narrated and hosted by Roker, the half-hour special addresses the unique needs, challenges and issues facing women and men with melanin-rich skin tones. The special will hair in 10 major U.S. cities.
Al Roker Entertainment produced the special with medical expertise provided by several members of the Women’s Dermatological Society.
“With more than four decades of success at delivering efficacious skincare solutions to women with skin of color, AMBI is proud to sponsor this very important health special,” stated Michael Marquis, marketing director for the AMBI brand. “We know there is a need in the marketplace for better understanding of the special needs for ethnic skin and believe that dermatologists play a critical role in educating consumers on this topic.”
Stop & Shop cuts prices on health and beauty
QUINCY, Mass. East Coast supermarket chain Stop & Shop has announced that it will lower prices on more than 5,000 products, the company announced Thursday.
Discounted health and beauty items will include shampoos and soaps, vitamins, cotton swabs, bandages, toothpaste and others. The reductions are part of Stop & Shop’s “Low Prices Every Day” campaign, which has also lowered prices on foods, baby-care products, paper goods and household supplies.
Stop & Shop Supermarket Co. employs more than 59,000 people, operating 378 stores throughout New England, as well as New York and New Jersey. It is owned by the Dutch company Ahold.
Smashbox, Sephora initiate ‘beauty guru’ contest
SAN DIEGO Cosmetics line Smashbox and beauty retailer Sephora teamed up to launch round one of the “Are You the Next Beauty Guru?” campaign powered by social media advertising platform Brickfish.
The campaign, located at www.smashbox.com/beautyguru, encourages beauty mavens to create videos, develop communications or submit blogs with photos showcasing their visions for the next must-have beauty products.
The grand prize winner will receive an array of prizes including a one-week apprenticeship at Smashbox to design the official Smashbox Fashion Week Makeup Palette and an all-expenses-paid three-day trip for two to Los Angeles to attend Mercedes-Benz Fashion Week in March 2009. The palette will be sold exclusively at Sephora nationwide and will be featured in the Sephora catalog.
The winner will be chose during the second round of the campaign, which begins June 25. In addition to the grand prize winner, the Smashbox and Sephora expert panel will be giving away Smashbox swag bags to the top 10 scores from round one and to weekly sweepstakes winners who sign up to receive emails from Smashbox and Sephora. Round one of the campaign ends June 20.
“Smashbox and Sephora have long been at the forefront of beauty innovation, so creating a social media campaign is the perfect way to connect emerging beauty mavens with each other,” stated Brian Dunn, chief executive officer of Brickfish. “The ‘Are You the Next Beauty Guru?’ campaign will spark conversation on hundreds of social networking sites producing highly original and inspired product ideas. Inviting consumers into the campaign will give Smashbox and Sephora a unique way to engage with their consumers and build brand loyalty.”