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Amazon makes Prime more accessible

BY Dan Berthiaume

Consumers who want free two-day shipping of their Amazon.com orders but don’t want to make an upfront commitment have a new option.

Amazon is now making Prime membership available to U.S. customers on a month-by-month basis for $10.99 per month. Previously, Prime had only been available for $99 per year, which breaks down to $8.25 per month.

Prime provides free two-day delivery on millions of items. It also offers a variety of add-on services, such as streaming video. In another move to open its services to a wider range of customers and create new revenue opportunities, Amazon also is now offering video streaming as a standalone paid service for $8.99 per month. Industry observers are calling the new video streaming offering a direct challenge to Netflix and Hulu.

The e-tail giant has recently been making a number of competitive maneuvers designed to expand the reach of Prime. These include bundling Prime as a monthly service for Sprint mobile subscribers. Amazon also has been making its Prime Now same-day delivery option more accessible by adding it in 11 new markets (making a total of 27 markets), and will reportedly release a browser-based version of the Prime Now app.

Amazon does not publicly break down separate Prime figures, but it has been estimated that there are at least 46 million U.S. members and that Prime members spend up to twice as much as non-Prime-members in the course of a year.

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E-hydrate releases first-of-its-kind, protein on-the-go for kids

BY Gina Acosta

MINNEAPOLIS — Parents looking for portable protein for their children will love the new offerings from E-hydrate.

The brand has launched KIDS Protein On-the-Go — the first natural, healthy on-the-go protein powder for kids — and it's now available exclusively at Target stores nationwide. 

"With the release of our new KIDS Protein On-the-Go, E-hydrate fills the gap in healthy and natural on-the-go nutrition products for kids," said Jim Kayser, E-hydrate's CSO, "E-hydrate's popular and sweet flavors finally make it easy for parents to get their kids the nutrition they need.  We couldn't be happier to be rolling this out nationally, at Target stores — thus ensuring that everyone can find it, close to where they live."

E-hydrate KIDS Protein On-the-Go is the first natural, premium protein drink mix with electrolytes made specifically for kids. The protein powders contain more electrolytes than the leading sports drinks and are available in two natural and proven flavors that kids love: Cinnamon Roll and Milk Chocolate.

E-hydrate KIDS protein drink mix powders are flavored with natural, real cinnamon and cocoa and contain 10 grams of tri-whey protein with only 70 calories and 4 grams of sugar. KIDS Protein On-the-Go is a unique alternative to other protein products, which are often packed with sugar or artificial flavors and colors.

E-hydrate's existing lines of hydration + immunity drink mixes and Protein On-the-Go products are also available at Target, in the Health and Wellness aisle near the pharmacy.

 

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PhRMA debuts new video in ‘From Hopes to Cure’ campaign

BY Gina Acosta

WASHINGTON — The Pharmaceutical Research and Manufacturers of America (PhRMA) has unveiled new advertising as part of its "From Hope to Cures" campaign, highlighting the stories of rare blood and lung cancer survivors. 

The newest video in the campaign features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.

The "From Hope to Cures" campaign launched in January 2014 to highlight the value biopharmaceutical innovation provides to patients, society and the economy. The campaign website features stories of real patients and researchers, data and information on fighting diseases and an interactive map showing the economic contributions of the industry.

Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled "We're Fighting Back," which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.

The collection of ads will continue to be featured in print, radio, digital and social channels throughout the year. Advertisements and promotion will run on a variety of platforms in Washington, D.C., and select states.

 

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