BEAUTY CARE

Amazon introduces latest consumer convenience in Dash Button

BY Michael Johnsen

 

 
 
SEATTLE — Amazon.com on Tuesday introduced the latest retail tech gizmo that stands a chance to forever change how consumers replenish supplies: a branded button called the "Dash Button" that's affixed to an appliance — a coffee maker for coffee, for example, or a washer machine for detergent — and automatically orders a resupply through Amazon when pressed. 
 
By making the replenishing of supplies that convenient, Amazon.com stands to circumvent the shopping list altogether and capture that business exclusively. 
 
"Dash Button is simple to set up," Amazon noted. "Use the Amazon app on your smartphone to easily connect to your home Wi-Fi network and select the product you want to reorder with Dash Button. Once connected, a single press automatically places your order. Amazon sends an order alert to your phone, so it's easy to cancel if you change your mind. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered." 
 
Along with the Dash Button, Amazon.com is introducing its Dash Replenishment Service to manufacturers, who are being encouraged to build a "Dash Button" right into their device. "By using DRS, device makers are able to leverage Amazon's authentication and payment systems, customer service and fulfillment network — giving their customers access to Amazon's low prices, great selection and reliable delivery."
 
Dash Replenishment Service can be integrated with devices in two ways, Amazon.com noted. Manufacturers can either build a physical button into their hardware to reorder consumables or they can measure consumable usage so that reordering happens automatically. For example, an automatic pet food dispenser made with built-in sensors can measure the amount of pet food remaining in its container and place an order before running out. 

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PLMA: Store brand dollar share moving up across all outlets, including drug

BY Antoinette Alexander

 

NEW YORK — As national brands continue to struggle with lower growth year-to-year in supermarkets, drug stores and mass merchandisers, store brand sales in all the major retail channels continue their upwards trend, setting new records across the board for annual revenue, according to the Private Label Manufacturers Association’s 2015 Private Label Yearbook.

When 2014 came to a close, store brands had accounted for nearly $3 billion in incremental sales overall, an increase of 2.5% compared with the previous year and more than twice the percentage gain that was recorded by national brands. Total sales of private label in the United States were $115.3 billion.

As a result, store brand dollar share moved up across all outlets combined — consisting of supermarkets, drug stores, mass merchandisers, and the club and dollar store channels.

Over a three-year period, store brand sales across the combined retail outlets have increased by $5.5 billion, moving store brand dollar market share from 17.3% to 17.7%. The run-ups are much the same in the individual channels. Over that period, the annual sales volumes for store brands have risen by $2.5 billion in supermarkets and risen by $200 million in drug stores.

The PLMA 2015 Private Label Yearbook utilizes data provided by The Nielsen Co. for the 52 weeks ending Dec. 27, 2014.

Ongoing market basket research consistently reveals that shoppers can save about one-third on basic grocery and household items in a typical supermarket by choosing store brands over national brands. Last year, consumers who reached for the store brand version of their favorite food and non-food grocery products rather than the national brand saved an estimated $27 billion, according to PLMA.

 

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New Nail Tek packaging features number system

BY Antoinette Alexander

LOS ANGELES — Nail treatment brand Nail Tek, which is a division of American International Industries, is amping up its offerings and its style this spring with a new “We’ve Got Your Number System,” which makes getting and maintaining strong, healthy nails easier than ever.

The same problem-solving formulas are now easily identifiable with the Nail Tek repackaging, which features color coding by nail type for easy reference.

With the “We’ve Got Your Number System,” users identify their nail type, then the treatment their nails need:

For Normal, Healthy Nails
Green: Series 1

• Maintenance Plus 1 Strengthener
• Foundation 1 Ridge Filler
• Moisturizing Strengthener 1
• Vitamin Enriched Hydration

For Soft, Peeling Nails
Orange: Series 2

• Intensive Therapy 2 Strengthener
• Foundation 2 Ridge Filler
• Moisturizing Strengthener 2
• Vitamin Enriched Hydration

For Hard, Brittle Nails
Pink: Series 3

• Protection Plus 3 Strengthener
• Foundation 3 Ridge Filler
• Moisturizing Strengthener 3
• Vitamin Enriched Hydration

Weak, Damaged Nails
Purple:  Series 4

• Xtra 4 Strengthener
• Foundation Xtra Ridge Filler
• Moisturizing Strengthener 4
• Vitamin Enriched Hydration

In addition to the “We’ve Got Your Number System” of products, Nail Tek will continue to offer other nail and cuticle products, which are now also in easy-to-identify packaging:

• Step One Manicure Primer
• Renew Natural Cuticle Oil with Tea Tree
• Quicken Quick Drying Top Coat
• 10-Speed Polish Drying Drops
• Extend Polish Thinner
• Antifungal Maximum Strength

 

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