Always Discreet launches Boutique bladder leak underwear
CINCINATTI — Procter & Gamble’s Always Discreet is introducing a fashionable bladder leak protection option for shoppers. The brand on Tuesday launched Always Discreet Boutique, which it said has the look, feel and fit of real underwear — delivering for the 71% of women in an online study it conducted who said they’d keep their bladder leak underwear with the rest of their underwear if it was pretty.
“For years, we have heard the frustration from women who have had to make a tradeoff between bladder leak protection or feminine underwear that makes them feel beautiful and confident,” P&G’s Always Discreet associate brand director, Deborah Brundage, said. “We are introducing Always Discreet Boutique underwear with the feminine look and fit of real underwear and the amazing protection they need, because we believe the sexiest thing a woman can wear is confidence.”
The product is made with a soft fabric and comes in a rosé color with lace prints in a floral pattern. It contains an absorbent core with Always’ RapidDry technology and OdorLock technology that neutralizes odors quickly and over time. The product’s packaging features photos of real women wearing the underwear alongside a matching bra to give shoppers an idea of how it looks in a real-life scenario, the company said.
Always Discreet Boutique is available at retailers nationwide and carries a suggested retail price of $11.99 per 12-pack.
Perrigo ships first-to-market store-brand Nexium 24HR
DUBLIN — Perrigo has begun shipping its over-the-counter store-brand Nexium 24HR capsules, the company announced Tuesday, noting that it was first-to-market with the heartburn treatment equivalent.
"This first to market launch for the store-brand marketplace is another example of the tremendous capabilities of our leading store brand OTC platform,” Perrigo EVP and president consumer healthcare Americas Jeff Needham said. “We remain committed to providing innovative OTC products that meet our customers' needs, while serving consumers and patients with high-quality, value alternatives that lower the cost of healthcare. We are excited about the excellent collaboration with our retail customers in launching this key new store-brand product.”
The drug had retail sales of more than $300 million for the past 12 months, the company said.
Oska Wellness adds two execs to C-suite, including COO and CFO
CARLSBAD, Calif. — Oska Wellness on Tuesday announced two key additions to its executive leadership team with the hiring of Mike Regan as COO and Gary Acord as CFO.
"I'm delighted to announce that Mike and Gary are joining our team," stated Greg Houlgate, CEO/president Oska Wellness. "We're building great momentum here at Oska Wellness. Mike and Gary bring deep leadership experience at a time when we're focusing on its next phase of growth. This is an exciting time for the company."
Regan will oversee the procurement, manufacturing and fulfillment of the supply chain, as well as customer service and information systems. Regan is an executive with more than 35 years of experience in private and public software companies. He has a broad operational expertise in customer training and support, information technology, product development and professional services.
Regan has played a key role in helping such companies as Sybase, KACE Networks and Alteryx, expand their global footprint in the EMEA and Asia Pacific regions.
"I'm thrilled to join the Oska team and lead the operating efforts for this revolutionary brand," Regan said. "Oska has had an incredible impact on the lives of many living with pain every day. I'm confident that we can extend our brand reach and help people return to an active lifestyle without the use of drugs or other invasive techniques."
Acord was most recently at Alteryx, where he served as CFO for five years. He previously held a variety of strategic and finance leadership positions with a number of companies, including KACE Networks, MusicMatch and SalesLogix.
Oska introduced Oska Pulse in 2016, a small, portable, hands-free wearable device that relieves pain, muscle stiffness and inflammation.