BEAUTY CARE

Always, Beinggirl.com host ‘America’s Biggest Sleepover’ with Jordin Sparks

BY Allison Cerra

CINCINNATI Feminine protection brand Always and a Web site for girls are kicking off a nationwide, online event called “America’s Biggest Sleepover”, hosted by singer-songwriter Jordin Sparks.

The exclusive event, hosted on Beinggirl.com on Nov. 7, promises a night of fun, sleepover-themed activities. Beinggirl.com will feature exclusive performances from Sparks’ latest album, “Battlefield”, in addition to her other popular hits from her platinum, self-titled, debut album. She will also answer fan questions submitted on Beinggirl.com and participate in other fun activities throughout the evening. The event features games, recipes, hairstyling tips and advice from other girls on how to host the perfect sleepover party. Additionally, for every girl that participates in “America’s Biggest Sleepover,” Always will donate $1 (up to $25,000) to Protecting Futures, a program dedicated to helping girls in developing regions stay in school.

“‘America’s Biggest Sleepover’ by Always and Beinggirl.com is really focused on connecting girls across the U.S. through a shared experience that we designed with them hand-in-hand,” said Ankur Marwah, global brand manager for Always. “We worked very closely with our Beinggirl.com subscribers for their input on everything from recipe tips to selecting Jordin Sparks as the celebrity guest, and we are excited to bring girls together for this truly collaborative event.”

For more information about “America’s Biggest Sleepover”, visit www.beinggirl.com.

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Revlon posts loss in Q3

BY Antoinette Alexander

NEW YORK Revlon posted a decline in third-quarter sales and net income as it gears up for 2010 with new launches under its Revlon and Almay color cosmetics, Revlon Beauty Tools and Mitchum.

Net sales for the third quarter ended Sept. 30 totaled $326.2 million, down 2.5% from last year’s $334.4 million. Excluding unfavorable foreign currency fluctuations, third-quarter net sales declined 0.7%.

In the United States, net sales for the quarter decreased 3% to $183.7 million, driven primarily by lower net sales of Revlon color cosmetics and Revlon Beauty Tools, partially offset by higher net sales of Revlon ColorSilk hair color.

Net income totaled $23.1 million, or 45 cent per diluted share, compared with $29.2 million, or 57 cents per diluted share, in the year-ago period.

“We continued to execute our business strategy and delivered improved profitability and cash flow in the third quarter 2009. The organizational restructuring that we fully implemented earlier this year is delivering cost savings in line with our expectations and is enabling us to continue to strengthen our brands and become a stronger, more financially sound company. Additionally, we took steps to improve our capital structure by completing the exchange offer, which resulted in the extension of the maturity of oursenior subordinated term loan for a multi-year period,” stated Alan Ennis, Revlon president and CEO.

For the first half of 2010, the beauty company will launch new products under its Revlon and Almay color cosmetics brands, as well as new Revlon Beauty Tools and Mitchum products. According to the company, the new launches will include several first-to-market technologies including proprietary technology for pigment coatings that provide advance performance in multiple product categories, including lip and face, as well as on-trend shades. The first half 2010 product launches will be available in retail stores beginning in January 2010.

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Maybelline New York brings Color Sensational Tour to New York City

BY Antoinette Alexander

NEW YORK Beauty mavens braved the chilly, windy weather on Friday to check out Maybelline New York’s Color Sensational Tour held downtown at the South Street Seaport.

The Color Sensational Tour is the beauty company’s traveling color adviser that has been visiting cities across America to help women find their ideal lip color shade. Through the tour, Maybelline New York is promoting the new Maybelline Color Sensational lip color collection.

The tour kicked off in mid-September in Los Angeles and then headed to Chicago, San Antonio and New York. It will wrap up this weekend in Miami.

For Manhattan’s event, which was held on both Friday and Saturday, professional makeup artists were on hand to give complimentary lipstick makeovers and to help consumers pick the shades that are best for them.

There were also kiosks set up where consumers could enter to win a one-year supply of Maybelline New York makeup.

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