Alp Nutrition to showcase premium liquid supplements at ECRM VMS
Alp Nutrition, a German company specializing in various premium health, wellness and beauty supplements with U.S. headquarters in Boca Raton, Fla., is gearing up to attend next year’s ECRM Vitamin, Weight Management and Sports Nutrition EPPS event in Washington, D.C.
“EPPS events are a great way to meet influencers and major players in both the online retail and brick and mortar worlds, and the people behind some of the biggest brands in our industry,” stated Alp Nutrion's Oliver Schnorr. “We learned a lot at last June’s EPPS event, and that will give us a big advantage heading into January’s event. We can’t wait to show off our Alp Sport supplement to retailers. It’s a fantastic supplement for athletes and physically active people.”
All Alp Nutrition products come in a liquid dosage form that allows for high bioavailability, or better absorption of nutrients into the body. The Alp Nutrition product line includes Alp Sport for improved physical performance, Alp Beauty for smoother skin and Alp Carnitin for transferring fat cells to muscles.
Lia Diagnostics gains FDA approval for flushable, biodegradable pregnancy test
Lia Diagnostics last week announced the U.S. Food and Drug Administration 510(k) clearance for over-the-counter use of the Lia Pregnancy Test, the first and only FDA-cleared, flushable, biodegradable pregnancy test. Lia features a proprietary coating technology, combined with nonwoven and paper techniques, that eliminates the need for plastic, creating a new category of water-dispersible, eco-friendly diagnostics.
"1987 brought us the first cell phone, the boombox, the Apple personal computer and the at-home pregnancy test. They ushered in the era of portable, personal devices, changing the way we communicate and how we share news. It has been 30 years since 1987, and these revolutionary innovations have all advanced significantly – except for one: the at-home pregnancy test," stated Bethany Edwards, CEO Lia Diagnostics. "It is the same, stiff, plastic relic highlighted in movies for its lack of privacy – someone sees the positive result in the trash, and breaks the news before you can. Worse yet, they are bulky, expensive and add two million pounds of plastic and digital waste to U.S. landfills every year. At Lia, we have modernized the pregnancy test, ditching wasteful plastic and unnecessary electronics for a streamlined alternative that is both good for the environment and more discreet for its users."
Philadelphia-based Lia Diagnostics created the Lia Pregnancy Test for women who value privacy, empowering users to choose how to share their results. Lia provides users with the convenience to flush their results, eliminating evidence of a pregnancy test.
Lia is more than 99% accurate when used on the day of an expected period and is made of the same natural, plant fibers as most toilet paper and weighs less than six squares of the leading three-ply toilet paper.
Lia made its global debut on Dec. 4, 2017 at TechCrunch Disrupt Berlin's Startup Battlefield, the world's leading authority in debuting game-changing technologies and revolutionary startups, and took home the grand prize. The acceptance video is depicted above.
As part of Lia's continued commitment to women, customers can champion for women's reproductive health by donating Lia pregnancy tests to worldwide women's health organizations. Donations of $10 will provide one Lia pregnancy test to non-profit organizations including Planned Parenthood, Planned Parenthood Global, Whitman-Walker Health, PreserveFertility.org and SOS Grossesse.
Lia Diagnostics is expected to be available to consumers in mid-2018.
With 0-16 season looming, Cleveland fans find pain-relieving support in Excedrin
Warren, N.J.-based GSK Consumer Healthcare on Thursday announced its pain-relieving Excedrin brand will be a signature sponsor of Cleveland's upcoming (and unofficial) Perfect Season Parade slated for Jan. 6 in celebration of the team's historically bad 0-16 season.
"All sports fans have felt a team, game or even single play-induced headache at some point. This season has been especially painful for Cleveland football fans. We want them to know we understand their pain and we're here to help," stated Scott Yacovino, senior brand manager, Excedrin. "That's why Excedrin is so proud to sponsor the Perfect Season Parade. Supporting Cleveland fans' attempt to embrace the silver lining and excitement around coming together to celebrate this historic 'Perfect' not-so-perfect season. It's truly heartbreaking – and headache inducing – to watch your favorite team fall short, and we hope the headache relief we can provide will help make Jan. 6 memorable."
The grassroots event was first organized by long time Cleveland football fan and season ticket holder Chris McNeil through a GoFundMe page.
"I'm a lifetime fan of the Cleveland Browns and they have given me my share of headaches on Sundays," McNeil said. "Cleveland fans are passionate about this team even when the team literally gives us zero in return. That's why I'm excited to have Excedrin sponsoring The Perfect Season Parade to help us Browns fans deal with the pain so we can focus on having a little fun January 6th."
Excedrin donated the final $7,683 to fulfill the event's goal on the GoFundMe page and help cover the cost of security, restrooms and medical personnel. "If the Browns unexpectedly luck into a win this season, all funds (sans the gofundme cut) will be donated to the Cleveland Food Bank," McNeil noted on his GoFundMe site.