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Alouette adds three new varieties

BY Allison Cerra

NEW HOLLAND, Pa. Alouette has introduced three new products that will hit stores this fall.

Alouette will roll out a limited-edition spreadable cheese and Alouette cheesecake, in addition to gourmet spreadable cheese logs in garlic and herbs and sun-dried tomato flavors. Each product will retail for an average of $4.99.

“The holidays are a beloved time of year for hosting and attending celebrations, and our consumers trust Alouette to provide great entertaining items that look impressive on the table, but require little time to pull off in the kitchen,” said Alouette marketing director Rafael Lampon. “As a leader in the specialty and gourmet cheese category, Alouette continually strives to bring new and innovative products to the consumer that can be used for quick and seamless entertaining — at holiday time and year round.”

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Kmart gets smart, uses its senses with private-label line

BY Allison Cerra

HOFFMAN ESTATES, Ill. — Kmart is introducing its private-label brand, Smart Sense, offering customers products for almost 20% less than the leading brand. The Smart Sense line currently consists of hundreds of products available in Kmart stores, and will expand to more than 1,200 items by early 2011.

"With the introduction of the Smart Sense line, Kmart is looking to offer a more affordable Kmart brand product assortment that will rival the quality of more nationally recognized brands," said Mark Snyder, chief marketing officer at Kmart. "While the Smart Sense line will offer the everyday essentials, Kmart is also taking it a step further by providing unique products that you wouldn’t typically expect to see under a store brand."

The Smart Sense line is part of the Kmart Smart Assist Savings Card loyalty program, which gives eligible unemployed customers a 20% discount off of more than 1,200 regularly priced, high-quality Kmart-brand grocery and drug store staples. The program was launched in 2009 and currently has more than 100,000 members.

In related news, Kmart-branded products also will be getting a new look that features brighter packaging, the company said.

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Odwalla adds two flavors to bars line

BY Allison Cerra

HALF MOON BAY, Calif. Odwalla is expanding its bars line with two new flavors.

Odwalla’s new chocolate peanut butter protein bar features 12 g of protein and contains calcium and vitamins E, B6 and B12, all delivered in a chocolate peanut butter decadence. The blueberry swirl superfood bar from Odwalla contains calcium, folate and vitamins A, C and E, and features the swirling flavor of blueberries with a bonanza of nutritious organic oats, dates and crisp rice, the company said.

 

Both bars hit store shelves this month and are available in natural food stores, select supermarkets and specialty outlets nationwide with a suggested retail price of $1.39, along with such other Odwalla bars as Mocha-walla, banana nut and berries GoMega.

 

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