BEAUTY CARE

Almell introduces Poshe age-defying hand and nail creme

BY Antoinette Alexander

DALLAS Almell Products, the maker of Poshe nail and hand products, has announced the creation of Potion of Youth Age-Defying Hand and Nail Creme.

The Poshe Potion of Youth was created to repair deep skin damage such as age spots that can be the result of too much sun exposure. It is formulated with age-defying peptides that promise to enhance and strengthen cell adhesion and promote the rebuilding of new organized collagen fibers in UV-damaged skin.

The formula also includes anti-aging retinol and shea butter to keep hands soft while promoting nail growth.

The ingredients that round out the lotion are vitamin B to promote strong nails, pomegranate to exfoliate and soften cuticles and Soluble Xylan to stimulate keratin and improve collagen. Poshe’s nail care products are free of formaldehyde and toluene.

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Vaseline targets men’s market

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Vaseline, a Unilever brand, is entering the men’s skin care market with its first line of products designed just for him.

“Vaseline Men is a natural evolution for our brand,” stated Srini Sripada, Unilever brand director for Vaseline. “Vaseline is the No. 1 lotion used currently by men and we believe it is a category where there is plenty of room for growth. We wanted to provide men with hand, face and body lotions that serve their specific skin care needs whether everyday care or problem solving.”

The collection, available beginning in July, includes lotion for the body, hands and face. There’s also the new Lever 2000 Vaseline Men Skin Hydrating Body & Face Bar.

Vaseline is support the launch through in-store marketing initiatives including live in-store demonstrations and education, at-shelf sampling, in-store signage and displays, online retail samples and instant redeemable coupons. These programs will begin rolling out in late July and will continue to expand through the end of October.

Suggested retail prices range between $2.09 and $5.99.

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Target introduces SheaMoisture skincare line

BY Antoinette Alexander

MINNEAPOLIS Target has debuted a new line of certified natural and organic skin care products made exclusively for ethnic skin.

“SheaMoisture is more than a new line of body and beauty items,” stated Greg Cunningham, Target’s director of multicultural marketing. “All of our SheaMoisture products utilize high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs.”

The SheaMoisture line was developed in partnership with Sundial Brands, the privately owned African American skin care company that also developed and distributes the Nubian Heritage line.

The line includes SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub and SheaMoisture 100 percent Shea Butter. Target also introduced SheaMoisture Shave, a personal care solution for men experiencing ingrown hairs and razor bumps.

SheaMoisture is available at select Target stores nationwide and at Target.com. The prices range from $1.99 to $19.99.

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